PIN-UP Global has officially rebranded as the RedCore Business Group. Known for its strong industry presence, the company is scaling to pursue global expansion across digital markets. RedCore positions itself as an international business group developing advanced technological solutions for digital industries. It will operate across diverse sectors, including fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.

The business group will deliver applied solutions for enterprises to optimise operations, reduce costs, and scale effectively. By moving beyond a single industry, RedCore builds a more resilient business model aligning with the demands of the global digital economy.

A New Strategic Vision

The main goals of this transformation are a new management model structure and increased emphasis on strategic growth. Marina Ilina, CEO and founder, explained the significance of the change. “Throughout our growth, it became clear that our potential goes far beyond a single industry. Currently, we bring together expertise and technology in various areas of digital business. iGaming remains a part of our experience, but now it is just one of the areas where we innovate and drive progress,” she said.

This vision highlights the company’s intention to evolve beyond being tech providers for one market. RedCore combines knowledge from multiple sectors to drive digital transformation across industries worldwide.

Global Debut at SBC Summit

The RedCore Business Group will be introduced at the SBC Summit in Lisbon, scheduled for September 16 to 18, 2025. Guests who visit stand D185 will experience the group’s portfolio of B2B products and solutions. This will be their first event appearance after the recent rebrand. 

The summit provides an ideal platform for RedCore to showcase its new identity and expand its network of global partners. Their presentation will emphasise the diverse offerings across multiple industries and a commitment to innovation in complex business environments. 

Staying True to Core Values

Despite its new identity, RedCore upholds the principles that guided PIN-UP Global’s success. They maintain a culture of leadership through continuous progress, deep business expertise, and teamwork. The company also promotes transparency, collaboration, and open communication with partners and employees.

By rebranding to RedCore, the group signals a readiness to build partnerships transcending traditional boundaries. RedCore boasts a sharpened focus and diversified expertise, which position it as a potential leader in innovative technological solutions for the digital economy.