Octoplay Expands Into Michigan With Four New Licensed Operators

By Kolade Abisoye - 2 Feb, 2026 More about the author

Business, Companies

Octoplay has officially launched its games in Michigan, confirming live integrations with BetMGM, FanDuel, Fanatics and Rush Street Interactive. The rollout marks the supplier’s second regulated entry in the United States. Also, it places their content into one of the country’s largest iGaming markets.

Michigan has established itself as a key jurisdiction for online casino growth. By partnering with four licensed operators, Octoplay launches with immediate scale and visibility in the state.

Expansion follows recent New Jersey market entry

The Michigan launch comes less than six months after Octoplay’s debut in New Jersey, which served as an operational foundation for further expansion across North America.

By moving into a second state, Octoplay steadily builds its momentum in the US market. The company will now operate across two established iGaming markets, creating a strong base for future applications.

Part of a wider strategy across regulated jurisdictions

Beyond the United States, Octoplay has focused its growth on regulated markets in Europe and North America since launching. The supplier has supported Novibet’s online casino expansion in Greece and partnered with Evoke Group to supply content across 888 and Mr Green in the UK and Denmark.

The brand’s target markets reflect a consistent strategy involving jurisdictions with clear regulatory frameworks and proven player demand.

Michigan’s scale makes it a strategic priority

Michigan is an important addition to Octoplay’s portfolio due to its financial performance. According to data from the Michigan Gaming Control Board, combined iGaming and sports betting revenue for 2025 reached $3.8bn, representing a 29.5% year-on-year increase. The state now ranks among the top three US iGaming markets by revenue.

With the launch completed, the supplier has confirmed that additional US state applications are currently underway. Future expansion will focus on securing regulatory approval in other North American jurisdictions with established or emerging online casino markets.