Esportes da Sorte has signed a new partnership with the City of Salvador to sponsor several major events on the city’s official calendar. The deal was announced on October 8 and will run for 12 months starting in December 2025. Among the main highlights are the Virada Salvador Festival and Salvador’s world-famous Carnival which are considered the largest street event in the world.

The partnership is part of Esportes da Sorte’s plan to strengthen its presence in major cultural celebrations across Brazil. The brand already supports well-known events such as Galo da Madrugada, the Recife and Olinda Carnivals, and the Parintins Festival.

Darwin Filho, CEO of Esportes Gaming Brasil, said the deal shows the company’s long-term commitment to Salvador. He stated that they want to do more than just sponsor Carnival by helping preserve the city’s culture, support local events, and create special experiences for people.

First Time Sponsoring Salvador’s Carnival

This marks Esportes da Sorte’s first time sponsoring Salvador’s Carnival. The company already has experience supporting popular street parties and artists, including Ivete Sangalo, Bell Marques, and the Filhos de Gandhi group.

The agreement also includes other major city events such as the Salvador Christmas Festival, the City Festival, the Spring Festival, and Salvador Afro Capital. In addition, the company will take part in community programs and social activities throughout the year to support local residents.

Mayor Bruno Reis said he is happy about the partnership and the benefits it will bring to the city. “Last year we tried to create this partnership, and now it is happening. Esportes da Sorte is joining us as an official sponsor for our annual program. Carnival is the biggest event, but we will have this brand’s support in many others,” he said.

Expanding Cultural Presence Across Brazil

The partnership is part of the company’s national growth plan. Esportes da Sorte continues to invest in cultural, social, and sporting events that reflect Brazil’s energy and diversity.

Marcela Campos, vice president of Grupo Esportes Gaming Brasil, said joining Salvador’s events helps strengthen the company’s presence across Brazil. She said they are proud to support traditions that unite millions of people and celebrate the culture and spirit of the Brazilian people.

Agreement Signed in Salvador’s Historic Center

The signing took place at Palacete Tira-Chapéu in Salvador’s Historic Center. The event included singer Léo Santana, Esportes da Sorte’s brand ambassador and one of the city’s biggest Carnival performers. “I’m very happy to be part of this moment as an ambassador. Esportes da Sorte makes me feel at home,” Santana said.

Through this partnership, Esportes da Sorte aims to combine entertainment, culture, and community support while strengthening its commitment to Brazil’s most important celebrations.