Casino.org has brought in former football star Michael Owen as their Exclusive UK and Ireland Affiliate Ambassador for 2026.

Michael Owen Joins Casino.org as Brand Ambassador Following International Growth

We confirmed the news in a press release from London on January 5, 2026, along with updates about the company expanding into both regions. The announcement also highlighted his football career, and it drew plenty of attention. He played for Liverpool, Newcastle United, and Manchester United, and made 89 appearances for England. He remains one of only six British players to secure the Ballon d’Or honour. After retirement, Owen developed his career as a sports pundit and entrepreneur. His established public profile and trust have supported his selection by a leading gambling brand.

Established in 1995, Casino.org operates as one of the earliest online gambling affiliate platforms. The company follows a systematic approach involving a 25-step testing process and transparent review structures. Responsible gambling standards remain a fundamental priority within its services. The UK and Ireland platform receives millions of monthly visitors seeking exclusive bonuses, betting insights, or access to more than 20,000 free-to-play games.

Within the partnership framework, Michael Owen will be featured across Casino.org digital platforms in the UK and Ireland. These placements include branded material, social media activity, and public relations initiatives. Owen stated he welcomed the role and highlighted the need to work with organisations that promote player safety as the UK gambling sector grows. He also confirmed that Casino.org’s dedication to integrity and expertise matches his personal outlook.

Alexander Korsager Highlights Michael Owen’s Ambassador Role for Casino.org

Alexander Korsager, Chief Gaming Officer at Casino.org, also addressed the announcement. He said Michael Owen’s professional approach and public recognition suit the ambassador role across the UK and Ireland. Korsager added that Owen connects well with audiences and confirmed plans to collaborate on content delivery throughout 2026.

This announcement fits right into Casino.org’s bigger plan to boost its position in the UK and Ireland. The company’s already made real strides in North America and Europe, and now it’s looking to bring that same energy closer to home. Leadership sees Michael Owen’s new ambassador role as a key move to help make it happen.

The agreement was managed by Russell Yershon of Connecting Brands. He stated the partnership aligns with an important year, as 2026 is expected to be significant for football due to the World Cup in the summer. Yershon also confirmed the ambassadorship will feature content from Owen based on his elite domestic and international football experience.