A new survey conducted by fintech company PAAG has shed light on the spending behavior of sports bettors in Brazil. According to the data, nearly half of Brazilian bettors (47%) spend no more than R$20 on their wagers. In contrast, higher bets are relatively rare. Transactions between R$100 to R$1,000 represent only 11% of the total volume, but account for over 42% of the overall betting value. 

Bets above R$1,000 comprise 0.5% of the total and contribute around 19% of the invested funds. The findings are based on betting transactions processed by PAAG during Q2 2025. These results were first highlighted in journalist Lauro Jardim’s column in O Globo.

São Paulo Leads the Betting Market

When the survey is broken down geographically, São Paulo emerges as the country’s leading sports betting hub. Residents of the state account for 23.5% of the total transaction volume and 23% of the transaction value, making it the largest single market in Brazil.

However, other states demonstrate notable activity when measured per capita. Bahia and Sergipe record the highest betting rates relative to population size, with over 19,000 bets per 100,000 residents. These states combined represent nearly 20% of the country’s total activity. 

Bettors Aged 25 to 49 Dominate

The survey also highlights that the majority of sports betting in Brazil is carried out by those between the ages of 25 and 49. Bettors aged 25 to 34 comprise 30% of the total, while those aged 35 to 49 account for 39%. Together, these two groups account for 69% of all bets placed and 70% of the total money wagered.

At the other end of the spectrum, betting participation among older groups is very limited. Brazilians between 65 and 79 years old represent 0.7% of transactions. This shows the strong concentration of sports betting within younger and middle-aged demographics.

PAAG’s Role in Brazil’s Betting Landscape

PAAG, the fintech behind the study, is widely recognised for its role in providing secure payment solutions for the sports betting sector. The platform handles a substantial share of betting transactions, adopting verification processes and data monitoring to maintain operational integrity.

By offering a trusted and reliable environment, PAAG has become a key player in shaping Brazil’s betting ecosystem. Its market insights inform operators and ensure betting activity is tracked responsibly. PAAG continues in its mission to support transparency and stability in Brazil’s growing market.