Betr, a leading gaming and media company, announced a new partnership today. Basketball star Lonzo Ball and his brother, LiAngelo Ball, will join Betr as equity partners immediately. The brothers will bring their podcast to Betr Media, where it will rebrand and launch this Fall. The show is timed to coincide with the NBA season and will release 40 episodes annually. Each episode will run 45+ minutes, with Lonzo hosting from Cleveland and travelling for events. LiAngelo will join from Los Angeles when not travelling with his brother on the road.

Ball Brothers Launch New Podcast with Star Guests

Lonzo and LiAngelo will host influential figures for discussions on sports, music, and lifestyle topics. This format highlights the brothers’ personalities and includes multiple A-list guest appearances every season. The show will cover Lonzo’s pursuit of an NBA title with the Cavaliers and LiAngelo’s rap career. It will also feature sports predictions, lifestyle topics, music discussions, and the Ball family perspective.

“We are excited to partner with Betr and expand our podcast for NBA season fans,” said the brothers. “We watched Jake and the team build media content, and this partnership suits our goals perfectly. We aim to elevate the podcast and deliver conversations with top sports, media, and culture figures. Betr’s gaming products, including Betr Picks and Betr Arcade, are engaging, simple, and fan-focused,” they added. Betr Picks is the best fantasy pick ’em app, and Betr Arcade expands innovative gaming experiences.

Betr Expands Content with Star-Driven Sports Shows

The Ball brothers will also become equity partners, strengthening their long-term commitment to Betr’s growth. They will appear in organic Betr Media, including Jake Paul fights, and produce paid promotional content. The paid content supports the revamped Betr Gaming products while maximising audience engagement across platforms. Lonzo will leverage his position among the top five most followed NBA players on social media.

LiAngelo will share content across YouTube subscribers and other social channels to reach additional fans. “This partnership strengthens Betr Media and proves our disruptive position in sports gaming,” said Mike Denevi. Lonzo and LiAngelo have authentic voices, cultural influence, and massive reach on social media platforms. They are ideal for our platform and will co-create one of America’s largest sports shows. The show builds on successes like BS with Jake Paul, Talk Tuah, Twin Talk, and Nickals and Dimes. Betr will continue leading in short-form video content and social engagement within the sports media industry.

Award-Winning Content and Industry Recognition

Betr Media has grown to over 7.3 million followers, 4 billion impressions, and 209 million engagements. These numbers were achieved across social channels since Betr’s public launch in August 2022. Betr Media leverages in-house media talent and production to reach audiences effectively at scale. The company focuses on original short-form video content for maximum engagement and retention results. Betr Media won Best Sports Betting Content at the 2023 Hashtag Sports Awards in its first year. The company was also nominated for Best Original Content and Best Use of Gamification for Betr Ticket. Betr won the Hashtag Sports Award for Best Sports Betting Content again in 2024.

Betr has become one of the most innovative gaming companies in the United States. Betr Picks is live in 33 states plus Washington, D.C., with users winning over $250 million. Betr Arcade launched in September 2025 and is live in 29 states for peer-to-peer skill gaming. Both products form the foundation for the world’s first real money gaming super app. The super app provides a single-wallet experience across multiple gaming formats with a simplified interface.

About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr builds the world’s first real-money gaming super app. Betr Picks launched in September 2023 and quickly gained hundreds of thousands of paying users. These users have already won $250 million on the platform across multiple states in the U.S. Betr Arcade recently launched, with plans to add more nationwide gaming products within a single app in 2025. The platform’s simplified interface targets casual sports fans and gamers to capture more online gaming market share. Betr Media supports user acquisition and retention and is one of the fastest-growing sports gaming media brands.

The company leverages social media and original content to maintain leading engagement and audience reach. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, and FinSight Ventures. Other investors include Florida Funders, Harmony Partners, 8vc, and additional top-tier venture firms.