Klein Group Acquires 25% Stake in Nordic Network : PMPMedia.io

By Arijit Roul - 25 Aug, 2025 More about the author

Nordic.Partners started in 2023 as an affiliate platform working with streamers, SEO websites, and PPC specialists. It supplies technology designed for transparent operations, instant data tracking, and performance-focused results by bringing affiliates and operators together on a single platform. Klein Group owns businesses in Web3, technology, AI, iGaming, and commerce, and chairman Morten Klein leads both the group and its investment direction. The company’s core vision is to develop an ecosystem of firms across different growth stages and to supply consulting for management and digital transformation projects.

Klein Group’s Strategic Move into Affiliates

In iGaming, Klein brings long-term experience and also chairs Game Lounge. He remarked that Nordic.Partners shows strong potential by merging AI analytics, live data monitoring, and operator-affiliate connection tools on one platform. He highlighted that the leadership team has shown they can execute well, expecting Nordic.Partners to raise standards for transparency and results and set new practices for the affiliate business worldwide. Klein described this acquisition as the start of the company’s growth, looking forward to being part of Nordic.Partners’ plans.

Nordic.Partners’ Growth Plans with New Backing

Håvard Lehn, who is the chief executive and co-founder at Nordic Network LTD, said partnering with Klein Group as an investor gives the company access to strong industry expertise, a big network, and a reliable success record. This new backing supports Nordic.Partners’ technology innovation and international expansion. Lehn called Morten Klein an industry leader, stating that this investment moves Nordic.Partners to a new level.

He explained that Klein’s vision fits the goals of the management team and that his ideas on technology match the company’s strategy, with plans to bring fresh products and reinforce Nordic.Partners as a top affiliate network.