Kambi Group PLC Announces Strategic Agreement with SuomiVeto Before Finland’s July 2027 Regulation

Key Points

• Kambi will supply its sportsbook platform to SuomiVeto for Finland’s 2027 regulated betting launch.
• SuomiVeto’s team previously built BetCity’s success in the Netherlands with Kambi.
• To become a top Finnish sportsbook using Kambi’s tech and compliance tools.

Kambi Group plc revealed a strategic agreement providing its Turnkey Sportsbook to SuomiVeto today. This emerging operator prepares for Finland’s transition to licensed gambling in July 2027. The agreement specifically targets Finland’s regulated market launch approaching in 2027. Experienced gaming professionals behind BetCity’s Dutch success now operate SuomiVeto’s business operations. Kambi supported BetCity during the Netherlands’ 2021 regulatory transition to great effect. That partnership transformed BetCity into a dominant force within Dutch sports betting markets. The management team brings this expertise to establish an immediate Finnish market presence.

SuomiVeto’s launch will leverage Kambi’s complete Turnkey Sportsbook solution under this agreement. A powerful sportsbook platform forms the foundation alongside cutting-edge pricing and trading systems. Comprehensive compliance features ensure regulatory adherence while offering extensive sports and betting variety. Customisation tools and operational backing enable rapid deployment in newly regulated territories. Marketing excellence combined with Kambi’s technological prowess defines SuomiVeto’s Finnish market strategy. The company declared its intention to rank among Finland’s top sportsbooks from launch. Long-term growth remains central to their vision for Finland’s regulated betting environment.

Kambi Group’s Chief Executive Officer Werner Becher welcomed the SuomiVeto partnership opportunity. He acknowledged the team’s achievement in building BetCity’s commanding market position previously. Kambi’s Turnkey Sportsbook and regulatory launch experience should propel SuomiVeto beyond past successes. Becher expressed confidence in supporting SuomiVeto’s ambitious Finnish market objectives. SuomiVeto Co-Founder Melvin Bostelaar emphasised their desire for genuine market leadership when choosing partners. He credited Kambi’s technology and operational quality for BetCity’s remarkable Dutch performance. This winning combination should position SuomiVeto strongly within Finland’s competitive landscape. Bostelaar remains confident about achieving premier sportsbook status through Kambi’s comprehensive solutions.

SuomiVeto Co-Founder Joey Singels praised their previous Netherlands partnership with Kambi’s team. He described selecting Kambi for Finland as an obvious choice given past results. Advanced technology paired with trading expertise and regulatory experience creates solid foundations. Singels believes these elements will establish SuomiVeto’s leading position in Finnish sports betting.

About Kambi

Kambi Group provides sophisticated sports betting services for licensed B2C gaming operators globally. Its portfolio features Turnkey Sportsbook, Odds Feed+, Managed Trading, and Bet Builder products. The group includes Esports, Front End, and Sportsbook Platform offerings across markets. Subsidiaries include esports specialist Abios, front-end experts Shape Games, and AI trading unit Tzeract. More than 1,000 staff members operate from Malta, Australia, Denmark, and international offices. Security excellence includes ISO 27001 and eCOGRA certifications with Nasdaq First North Growth Market listing.