OLBG appointed Jeff Stelling as brand ambassador, launching a podcast series with long-form interviews sport entertainment figures.

The partnership marks a move by OLBG to expand media output using a known sports broadcast voice. Stelling will host and front a new show produced with the OLBG platform. He said he feels joy in joining OLBG and looks forward to building the podcast series. The show will cover topics sports fans enjoy, mixing laughs and serious discussion. The podcast follows an interview format using contacts from a broadcasting career spanning more than four decades. Stelling is known for hosting Sky Sports Soccer Saturday for over 20 years. That role made him a recognised presence for football audiences across the UK. OLBG said the partnership aims to allow discussion beyond limits found in broadcast formats. The Jeff Stelling Show with OLBG allows talk across sports careers, media work, and personal insight. Fewer editorial limits apply compared with his time in live television and radio roles. This editorial freedom forms a central part of the project’s focus.

Content Takes Focus for OLBG

OLBG operates as a betting community platform offering tools across sports betting, casino gaming, and bingo. Its services include analysis based on data, bookmaker reviews, learning resources, and user tips. The site hosts a tipping community described by the company as among the longest running. That community remains part of the platform identity and user engagement. The company now focuses on content projects to support its analysis tools. This shift reflects changes in how betting communities access information. Adding Stelling supports this plan by linking media experience with online audience formats. For Stelling, the ambassador role continues work after broadcast television. His later career includes radio, events, and media appearances after leaving television hosting. The podcast will be released through OLBG channels with episodes issued on a schedule.