Games Valley has expanded its casino offering through a partnership with Wazdan, adding the developer’s portfolio to its aggregation platform.
The agreement gives connected operators access to Wazdan titles, including its Hold the Jackpot™ series and Mighty Crown™: Empire of Gold. Wazdan has more than 15 years of industry experience, focusing on mobile-first casino games and player engagement features.
The integration supports Games Valley’s Smarter Aggregation strategy, which combines content with operational technology and data tools. The platform is designed to help operators monitor performance and make informed content decisions.
Partnership expands distribution and operator content choice
Ariel Reem, CEO of Games Valley, said: “Wazdan is exactly the type of studio we want to bring to our partners. It has built a highly recognisable portfolio, continues to release quality content at a strong pace and has a proven ability to perform across multiple markets. Adding Wazdan gives our operators even more choice while keeping the integration process as simple as possible. We’re delighted to have them on the Games Valley platform.”
For Wazdan, the agreement provides another distribution route across operators connected to the aggregator.
Bekki D’Agata, commercial director at Wazdan, added: “Games Valley is building an exciting aggregation offering and we are pleased to make our games available through the platform. This partnership gives us another strong distribution channel and will allow more operators and players to access our portfolio. We look forward to working closely with the Games Valley team as the partnership develops.”
Smarter Aggregation combines content with performance data
Games Valley currently offers more than 15,000 titles from multiple studios, with additional suppliers regularly joining the platform.
Its aggregation model provides operators with real-time visibility and reporting tools showing how games and wider portfolios perform. Games Valley positions the combination of content, operational tools and data intelligence as a way for operators to manage larger catalogues while gaining clearer insight into performance across different markets and player segments.
Games Valley is using aggregation to offer more than content access. The Wazdan deal strengthens its portfolio, but the main differentiation is how its reporting and operational tools help operators turn a larger catalogue into better decisions. As game libraries grow, suppliers must be able to prove why their titles perform over competitors.
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