Galaxsys has signed a new partnership with First Look Games to promote its slot and fast games portfolio across regulated markets. This enables the company to distribute branded content and game demos to over 1,000 publishers using First Look’s B2B platform.

These affiliates collectively reach an estimated 20 million players worldwide, offering Galaxsys a targeted route to grow its presence in key regions like Europe, Latin America, and Asia. The agreement marks a strategic step in the developer’s ongoing efforts to scale its marketing reach through affiliate channels.

Branded Content and Demo Access for Affiliates

The partnership allows Galaxsys to upload promotional materials to a dedicated library on First Look’s platform. This includes game assets, marketing banners, and demo links. Affiliates will use these tools to create content that supports new launches and ongoing campaigns.

First Look Games helps studios communicate directly with affiliates, ensuring that marketing efforts remain consistent. This setup is designed to help developers like Galaxsys reach audiences more effectively while maintaining control over brand messaging.

Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, said the partnership offers strong marketing support. “Its platform gives affiliates everything they need to promote our titles effectively, from marketing tools to demo access,” she stated.

Aligning With Market Trends in Fast Games

Galaxsys focuses on short-format content, including crash games, and slots. These games are designed to deliver fast-paced gameplay and interactive features that appeal to a modern user base.

First Look Games CEO Tom Galanis highlighted the relevance of Galaxsys’ saying, “Fast games are having a real moment right now and Galaxsys is right at the heart of that trend. Its titles not only grab players’ attention but keep them coming back.”

The agreement follows a series of similar deals between First Look Games and other studios, including BGaming. That collaboration, announced in July 2024, included content library access and compliance tools such as age verification technology.

A Shift in Affiliate Strategy

Developers are increasingly using affiliate publishers as a structured marketing channel. By integrating directly with these platforms, suppliers gain better control over launch messaging and performance metrics.

For Galaxsys, this collaboration is about visibility and  positioning its brand for long-term growth in regulated spaces. The affiliate model allows for more flexible and cost-effective promotion, when scaling across multiple jurisdictions.

As the demand for interactive and fast-paced games grows, Galaxsys places itself at center stage. With the First Look Games platform, the developer has a more efficient route to reach its target audiences and support its future launches.