FC Bayern Munich has officially announced a new partnership with gambling powerhouse Betano, as part of its commercial expansion. The deal brings together one of Europe’s most successful football teams with a leading name in the sports betting industry. 

The agreement was confirmed by both organizations and will cover branding, marketing, and fan engagement strategies. With this collaboration, Betano becomes one of the club’s premium partners, joining a prestigious lineup of global sponsors.

A Shared Vision of Innovation and Growth

Michael Diederich, deputy CEO of FC Bayern, highlighted shared values between the club and Betano during the announcement.

“We are delighted to have gained a new partner for FC Bayern in Betano,” said Diederich. “Betano is one of the global market leaders in its sector, is highly innovative and doesn’t rest on its laurels with what it has already achieved, attributes we also hold dear to ourselves. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength.” 

This reflects FC Bayern’s strategy to collaborate with companies that prioritise long-term vision and innovation, to boost their presence off the field.

Kaizen Gaming Celebrates Milestone Moment

The announcement also marks a key milestone for Betano’s parent company. George Daskalakis, CEO of Kaizen Gaming, expressed the deal’s significance for the company’s global journey. “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern,” he said. 

“When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide.”

Deepening Roots in Germany and Beyond

Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, highlighted the significance of this partnership. “Germany has always been one of the most important markets for us, the second where Betano ever launched,” he stated. “Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans.” 

Furthermore, Iglesias highlighted that FC Bayern’s global reach makes this a fanopportunity to connect with an international audience.