Renowned football journalist and influencer Fabrizio Romano has signed a landmark global ambassador partnership with Betway Scores. The deal marks the sportsbook’s first venture into ambassadorial partnerships, strengthening engagement with football audiences worldwide.

The announcement was revealed through a video shared by Romano across his social media channels, where he expressed enthusiasm for the collaboration.

Betway Scores Welcomes Trusted Football Voice

Betway Scores confirmed the news in a post on LinkedIn. The company described Romano as the world’s most trusted football transfer journalist, emphasising his unmatched record for breaking transfer updates and his global reach.

“With over 100 million followers and an unmatched record for breaking football news, Fabrizio will bring exclusive updates, insights and expert commentary straight to Betway Scores users,” the post stated. 

The partnership reflects the brand’s desire to associate with personalities who carry credibility and influence in the football world. Romano’s presence will add value to Betway Scores’ offering, positioning the app as a go-to destination for timely football content.

A Career Built on Credibility and Influence

Romano’s rise as a football journalist began in his teenage years, when he started reporting on transfer stories in 2011. His accuracy and reliability quickly earned recognition, and by 2012, he was hired by Sky Sport Italy. Since then, he has developed into one of the most influential figures in global sports media.

Today, Romano commands a following of nearly 2.9 million subscribers on YouTube, with more than 340 million views across his content. His reputation as a trusted and independent journalist has been built on his ability to break major football stories ahead of mainstream outlets, building credibility with fans. 

His new role with Betway Scores is expected to amplify the brand’s visibility and provide fans with a direct link between football’s biggest stories and the app’s live coverage features.

Broader Expansion for Betway Group

The partnership with Romano comes at a time of expansion for Betway Group. Earlier this month, the company secured another high-profile ambassador in former Juventus and Arsenal star Thierry Henry. With a 30-year career across playing and coaching, Henry’s global appeal complements Romano’s media influence.

Beyond football, Betway continues diversifying its offerings through its iGaming division. 

In July, Betway Africa partnered with Booming Games, adding titles such as Buffalo Hold and Win Extreme 10,000, Gold Gold Gold 5000 and Cash Pig 2 to its platform. By aligning with figures like Romano and Henry, Betway indicates an ambitious strategy to reach new audiences across multiple sports and entertainment verticals.