Company leaders highlighted improved profitability and progress with the main strategy, as Evoke maintains its full-year targets unchanged ahead of the August interim results.

Key Points

• Revenue for Q2 2025 is up 5% compared to the same period last year, with online business increasing 6% and retail activities starting to recover.
• For the first half of the year, Adjusted EBITDA is expected between £163–167 million, which is a 43% jump at the mid-point.
• Guidance for the entire financial year 2025 remains unchanged, with the company focusing on its primary markets and striving for operational efficiency gains.

Online Gains and Retail Recovery Boost Performance

In Q2 2025, Evoke reported a 5% year-on-year rise in revenue, saying both online growth and retail recovery pushed the numbers higher. Online grew about 6% in Q2, and Evoke rolled out 5,000 new gaming machines by March 2025, which helped bring the retail division back to growth. Total revenue in the first half of 2025 climbed roughly 3%, with strong numbers from gaming making up for lower sports betting. The weaker sports betting results came after good figures last year during the 2024 UEFA Euros and a higher win margin.

Adjusted EBITDA for H1 is forecasted at £163–167 million, showing a 43% rise at the mid-point, and the last twelve-month EBITDA has now crossed £360 million, reflecting less company debt over time. For Q1 2025, Evoke recorded £437 million in revenue and started operations in a new 750-person office at Leeds’ West Village, moving after spending twenty years at their old site.

Per Widerström, CEO of Evoke, commented that Q2 2025 was the second-best quarter for revenue since 2023 started, especially with a strong year-earlier comparison after the Euros. Growth factors for the coming months include further cost cuts, improved marketing efficiency, and more new products. Evoke owns brands such as William Hill, 888, and Mr Green and will announce its interim results for the first six months of 2025 on August 13.