EveryMatrix Signs Content Aggregation Deal with bet365 : PMPMedia.io

By Arijit Roul - 17 Sep, 2025 More about the author

The agreement covers several regulated markets and more than 40 content providers.

Key Points

EveryMatrix signed its biggest content aggregation deal with bet365, offering in-house titles plus more than 40 external providers.
The agreement grows bet365’s portfolio through SlotMatrix, which hosts 37,000+ games from over 350 suppliers.

EveryMatrix confirmed its largest casino aggregation deal, partnering with bet365 to supply in-house content plus games from over 40 external providers. The deal gives bet365 access to content from more than 40 vendors across regulated markets, including the UK, Germany, the Netherlands, and Mexico, with further countries expected later. Their role also covers developing in-house games, expanding third-party partnerships, and managing customer support services within SlotMatrix.

SlotMatrix Expands Catalogue with New Fortune Llama Hyper Heist Release

SlotMatrix recently increased its catalogue by launching Fortune Llama Hyper Heist, adding another title to its global content aggregation platform. EveryMatrix also expanded its UK presence through new turnkey deals with BetTom, The Palaces, and bookmaker Ken Howells, plus it opened a London office in May. Ebbe Groes, EveryMatrix Group CEO and Co-Founder, said this day is important for the Group, showing SlotMatrix as a must-have product for tier-1 brands and showing its advantage over rivals.

He added that they are pleased that a global brand like Bet365 trusts them to drive its content strategy. Groes also noted SlotMatrix has matured and, with stronger in-house development and premium vendor attraction, there is no limit to its growth. A spokesperson for Bet365 said they are pleased to partner with EveryMatrix, calling the collaboration a major step in giving customers strong products.