ELA Games will now share its gaming titles with Danish players through Betsson’s network.

Key Points

• ELA Games secured a partnership with Betsson in Denmark.
• Betsson will offer Danish customers various ELA Games titles.
• The supplier’s Danish launch came just before this new collaboration.

ELA Games has agreed on a fresh partnership with Betsson, so the supplier is ready to distribute its gaming titles through Betsson’s reach in Denmark. This new partnership allows Betsson in Denmark to provide players with ELA Games titles such as Cash of Gods, Flame Fruits Frenzy, and It’s Shark Time, after Betsson released its main brand in the country in August 2023. Just before this news, Betsson revealed Q2 2025 results, where the company posted a 12% year-over-year revenue increase to €303.7m ($356.2m).

Betsson’s Expansion Plans in Denmark

Gambling Insider did a one-on-one interview with Betsson CEO Pontus Lindwall, and Lindwall explained that Betsson expects to accelerate in the Danish market during H2 2025. Laura Peretta, who is the Head of Supplier Relations at Betsson Group, commented: “We are very pleased to add ELA Games to our Danish market portfolio. ELA Games brings new games and creative content, which fits well with our company’s wide entertainment choice for customers.”

Marharyta Yerina, Managing Director at ELA Games, also shared: “Our partnership with Betsson is an important move forward, because now we can connect with Betsson’s strong player base in Denmark and turn them into our users. We always aim to offer new game experiences and different forms of entertainment to people. We hope Betsson’s players enjoy the range of content we bring.”

ELA Games’ Growing Presence in Denmark

ELA Games began working in the Danish market by joining with Royal Casino in March. ELA Games then secured its fourth local supplier licence in Denmark, also appointing Marharyta Yerina as Managing Director in April, and Yerina has over 12 years of experience in the sector. In the months following, ELA Games formed another partnership, working closely with Tivoli Casino in May to grow its presence in the country.