Mindway AI is teaming up with DraftKings to bring its responsible gaming tools, including the Gamalyze experience, right into the DraftKings Responsible Gaming Centre.

DraftKings Partners with Mindway AI to Strengthen Responsible Gambling Efforts

DraftKings announced a partnership with Mindway AI to support responsible gambling, and the news brings a sense of care and duty across the company today. Under the agreement, Mindway AI’s behavioural assessment tool Gamalyze reaches DraftKings customers in the United States, and this move follows calm thinking around long-term player support.

This action matches DraftKings’ long-term plan using research and technology, and it reflects a steady belief in helping players choose with clearer information. From DraftKings’ view, the integration supports its wider strategy for informed decision-making, and it shows confidence in structured progress. DraftKings keeps collaborating with universities, advocacy groups, and regulators, always pushing to make responsible gaming approaches better and more effective.

Launching Gamalyze marks another step on the responsible gaming roadmap, and it avoids any sense of shock or sudden shift. Lori Kalani, chief responsible gaming officer at DraftKings, said helping customers make informed decisions stands at the centre of operations, and her words carry firm commitment. She shared that DraftKings feels aligned when working with Mindway AI to continue this goal, and the statement shows shared focus.

DraftKings Expands Responsible Play Through Gamalyze Partnership

Kalani noted that as customers use tools like Gamalyze to understand play, DraftKings builds a culture around responsibility and innovation. Through this partnership, Mindway AI’s science-based technology gains access to a larger audience, and the reach brings anticipation. DraftKings operates as one of the biggest regulated sportsbooks and iGaming platforms in the US, so Gamalyze becomes available to more players.

Gamalyze differs from traditional responsible gambling questionnaires, and the approach removes personal questioning. Rather than asking users questions, the tool studies how people make decisions, and users join a simulated card game. During play, users face various in-game situations, and the system watches their reactions to each scenario. From these actions, Gamalyze delivers personalised feedback, and the response supports self-understanding. This feedback helps players see gambling behaviour and consider risk, control, and decision-making, with learning and awareness as the aim, not judgment.

Mindway AI supports RG protections

Mindway AI, part of Better Collective, presents Gamalyze as a tool for education using evidence, and the message shows care for a clear understanding. The company states it does not diagnose problems or predict future behaviour, which brings calm and trust to the explanation.  Instead, the system uses behavioural science and data analysis to give insights without opinion, and these insights come from real actions. By placing Gamalyze within the DraftKings Responsible Gaming Centre, the partnership allows customers to reach insights while using responsible gaming resources, creating reassurance. DraftKings has grown this framework over recent years, and the focus remains on education, research, and solutions led by technology, showing commitment.

Gamalyze joins tools already inside the Responsible Gaming Centre, including limit-setting features, self-exclusion options, and learning materials on risk and control, which brings balance. Leaders at Mindway AI say the partnership reflects a shared commitment to responsible gaming through solutions using science, and the tone shows agreement. The goal stays clear, as players receive insights for each person based on real play, not only on how they think they play, encouraging awareness.