Romania’s National Audiovisual Council has updated the country’s media rules, banning celebrities from appearing in gambling advertisements on TV, radio, and online. This decision was made in a public session on June 26, as part of a larger push to protect the public, especially young viewers.

The ban is included in a new article within the Audiovisual Regulatory Code. According to Article 110, paragraph 7, “It is prohibited to broadcast advertising for gambling in which public, cultural, scientific, sports personalities or other individuals who, due to their online notoriety, may encourage participation in such games, are present.”

The new rule will take effect 90 days after the code is formally enforced. It applies to all audiovisual content providers under Romanian jurisdiction.

Industry Pushback Fails to Change Outcome

The ruling has faced strong opposition from the gambling industry and related organisations. Operators and institutions submitted proposals to soften or remove the article, but all were rejected.

Winbet requested that celebrities at least be allowed in campaigns focused on social responsibility. The Romanian Football Federation supported this idea. Other organizations including Kaizer Gaming, the Federation of Gambling Organizers, and the Romanian Bureau for Transmedia Audit asked for the article to be entirely removed.

Despite these appeals, the regulatory body stood firm. All proposed amendments were unanimously dismissed during the vote.

Familiar Faces Linked to Gambling Ads

Over the past few years, many prominent figures have featured in gambling campaigns. Former Romanian footballers such as Răzvan Raț, Cristi Pulhac, Adrian Mutu, Dan Petrescu, Ilie Dumitrescu, and Florin Răducioiu have all appeared in gambling ads. Tennis legend Ilie Năstase has also participated in such promotions.

In the music world, celebrities like Antonia, Lora, and Alex Velea were also featured. Their presence helped gambling brands reach wider audiences and build stronger brand recognition.

This new rule will stop that trend and force gambling companies to shift their advertising strategy away from celebrity-led endorsements.

Protecting Minors and Shifting Focus

Aside from the celebrity ban, the National Audiovisual Council introduced a second rule to promote the protection of minors. Personalised audiovisual services must now also abide with national gambling laws aimed at protecting young people from harmful content. This means streaming platforms and video services will have to follow the same restrictions as traditional broadcasters.

Earlier this month, Save the Children Romania launched a campaign called “No Stars.” It criticized the use of celebrities in gambling ads and highlighted young athletes who have stayed away from such endorsements.

By banning celebrity involvement, Romanian authorities can reshape how gambling is portrayed in the media. The new rule signals a shift toward more responsible messaging and puts the focus back on public interest.