Bilbao and Linebet Report Sponsorship Agreement for 2025/26 Season : PMPMedia.io

By Arijit Roul - 2 Oct, 2025 More about the author

Athletic Bilbao has signed Linebet as their new sponsor for the 2025/26 season. The betting company Linebet became the Official Regional Partner in Africa for Athletic Bilbao to expand internationally. The partnership supports Linebet with two goals: achieving brand awareness and building football community engagement for its ambition of a trusted status in emerging markets. Athletic Bilbao is recognised worldwide because of its commitment to developing Basque players using local talent.

The club protects its La Liga place with its training system that preserves traditional roots. Over one hundred years of history, the team has held loyalty, discipline, and local player pride. Shared values link Linebet with Athletic Bilbao, as the betting brand focuses on genuine connections with its customers. The collaboration proves how historic football heritage can join modern sports innovation to create successful cooperation.

Linebet Enhances African Fans’ Connection with Athletic Bilbao

African supporters of Bilbao will now experience new ways to interact with their club through this partnership. Linebet plans several promotional programs that increase fan loyalty and provide interactive activities. Fans gain access to exclusive offers and participation opportunities that let them feel the San Mamés stadium atmosphere and Basque football culture. With Linebet’s projects, African followers connect directly with European football traditions that they have respected for a long time.

Linebet also announced renewing sponsorship agreements with AS Monaco and Djibril Cissé to grow its European and international football partnerships. The brand expands its sponsorship portfolio with diverse partnerships that establish its reach in global football markets. Through sponsorships of major clubs and well-known athletes, Linebet strengthens its global presence and connects football tradition with modern fan participation.