Betsson has officially announced the launch of a new technology hub in Málaga, Spain. This decision followed an in-depth evaluation of various European locations, with Málaga selected for its robust technology ecosystem, international talent pool, and attractive quality of life. The hub will strengthen Betsson’s efforts in gaming development, native mobile applications, and artificial intelligence. These areas are central to their strategy of delivering enhanced digital experiences to players.

Jesper Svensson, CEO of Betsson Operations, described Málaga as an ideal location for the company’s growth ambitions. In a company statement, Svensson praised the city’s vibrant atmosphere and high accessibility, likening it to Malta, Betsson’s long-term base. He emphasised the firm’s commitment to building technology that aligns with its global expansion strategy.

Málaga Hub to Serve as Technological Powerhouse

Recruitment has already begun for the new Málaga office, with Betsson seeking to fill a wide range of technical roles. These include backend and frontend developers, QA engineers, and specialists in artificial intelligence and machine learning. The company’s primary tech stack will feature .NET for backend systems and Kotlin and Swift for native mobile development.

The Málaga hub will drive product innovation and play a critical role in interlinking Betsson’s network of international offices. Additionally, the company aims to maintain a tight global integration while delegating key functions to enhance efficiency.

Global Talent Strategy with a Local Edge

Betsson plans to attract domestic and international talent to its Málaga office. Spain’s strategic connections to Latin America and favorable visa policies are expected to support the company’s global recruitment efforts. This move aligns with Betsson’s strategy of tapping into emerging tech centers with strong infrastructure and cost-effective operations.

Málaga has emerged as a magnet for tech investment in recent years, attracting top players in software, gaming, and financial technology. Betsson’s presence will further elevate the city’s reputation as a leading European innovation hub.

Employee Well-Being Remains a Key Focus

A major focus of Betsson’s expansion philosophy is employee well-being. The company has received multiple industry recognitions for its workplace culture and support programs. Hence, it is an attractive destination for skilled professionals. These efforts will play a vital role in establishing the Málaga hub as a top-tier workplace.

Betsson boasts active operations in 21 countries and a workforce of over 2,500 employees. Therefore, the new Spanish office further strengthens its global footprint in the digital gaming industry. The company can boost innovation and regional market reach within and beyond Europe, while working with the best talents Malaga has to offer.