JERSEY CITY, NJ (September 16, 2025) – BetMGM, a top iGaming and sports betting company, and Better Collective, a leading digital sports media group, confirmed a new content agreement making BetMGM the presenting sponsor of Playmaker HQ’s “Roommates Show” with Jalen Brunson and Josh Hart. Playmaker HQ, under Better Collective’s global House of Brands, also launched “No Limit” in its casino content division, All In — a new series hosted by ex-NBA player Iman Shumpert. BetMGM holds the presenting sponsor role.

Casey Hurbis, Chief Marketing Officer of BetMGM, stated that the partnership with Playmaker HQ demonstrates the company’s strategy for talent-led media. He said “Roommates Show” mixes sports, culture, and entertainment in a way that reaches a wide sports audience. Blackjack remains a key favourite among casino players, and “No Limit” links athletes with storytelling around the table. The BetMGM and Better Collective partnership created media that shows how an operator and sports group connect.

Central Park Block Party Kicks Off Popular Podcast

“Roommates Show” runs weekly as a video podcast hosted by Josh Hart and Jalen Brunson, two NBA stars and the New York Knicks backcourt duo. Their longtime friend and college roommate Matt Hillman, also joins as the third co-host. The current season started September 6 with BetMGM acting as the presenting sponsor. Season launch featured the second annual Roommates Show Block Party in Central Park, attended by thousands of fans plus Ben Stiller and Eli Manning. The show ranks among Playmaker’s most popular, with over 2.5 million hours viewed. BetMGM branding will appear across episodes through ad reads and promotional placements.

“No Limit” stands as an example of talent-led media driving Better Collective’s strategy. The All In brand keeps growing with a stronger focus on casino content for new engagement. The talent-driven storytelling approach secured stronger positioning in important growth markets. From early 2024, this approach brought more than one billion fan views and downloads across North America. Twelve episodes of “No Limit” are scheduled with Iman Shumpert and guest appearances. BetMGM serves as the presenting sponsor, and filming takes place at Borgata Hotel Casino & Spa. The first episode was released on the All In YouTube channel, with new episodes every Friday. The program includes two regular features:

Double Down

This combines blackjack and conversation, where the guest is paused on a blackjack hand. For example, holding an 11 against the dealer’s 6 triggers a decision point. At that moment, an old tweet, interview, or hot take is presented. The guest must confirm a double down or step back from their earlier position.

Aces Only

When a BetMGM-branded ace appears, the “Aces Only” moment is activated. This feature highlights career milestones, major plays, collaborations, and earned accolades from the guest. Playmaker HQ CEO Matt Schwimmer said their shows succeed because athlete hosts bring authentic energy. “‘No Limit’ moves us into casino content under All In branding. It brings personality, discussion, and entertainment in direct connection with fans. We are grateful for BetMGM’s role and excited for the audience response.”

Show host Shumpert was drafted by the New York Knicks in 2011 and played ten NBA seasons. He won the NBA championship in 2015 with the Cleveland Cavaliers. In 2021, he won Season 30 of “Dancing with the Stars,” becoming the first NBA player to win. BetMGM expansion continues with a focus on new markets and product features, while keeping responsible gaming a priority. BetMGM provides player support with GameSense, a program licensed to MGM Resorts by British Columbia Lottery Corporation. GameSense is integrated into BetMGM mobile and desktop platforms, so customers can access the same experience found at MGM Resorts properties. BetMGM also applies its responsible gaming tools to ensure safe and enjoyable play.

About BetMGM

MGM) and Entain Plc (LSE: ENT), BetMGM has what is essentially an exclusive partnership, which includes all of MGM’s U.S. land-based and online sports betting, major poker tournaments, and online gaming. We also report that BetMGM uses Entain’s U.S.-licensed, very best in class tech which they in turn present to the public via the BetMGM, Borgata Casino, Party Casino and Party Poker market leaders. BetMGM was founded in 2018 and is headquartered in New Jersey.

About Better Collective

Better Collective owns top sports media, betting media, and esports platforms. Its mission is to engage sports fans and grow communities worldwide. Its House of Brands includes HLTV, FUTBIN, Betarades, AceOdds, Wettbasis, Action Network, Playmaker HQ, VegasInsider, The Nation Network, and Bolavip. The firm is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK). Learn more at bettercollective.com.

About Playmaker HQ

Playmaker HQ produces and distributes sports entertainment media. It runs over 30 shows, including weekly video podcasts with Shaquille O’Neal, Angel Reese, Jalen Brunson & Josh Hart, and Marshawn Lynch & Mike Robinson. Based in New York City, Playmaker HQ has been part of Better Collective since July 2023. Visit @playmaker on social media or PlaymakerHQ.com.