Betano has confirmed the details of its landmark partnership with Clube de Regatas do Flamengo, which is being hailed as the largest sponsorship agreement in the history of Brazilian football. 

The deal will officially run until the end of 2028. It strengthens Betano’s presence in Brazil and expands Flamengo’s reach on domestic and international stages.

Comprehensive Coverage Across Sporting Divisions

The agreement covers a wide spectrum of Flamengo’s sporting activities. Betano’s branding will appear across the men’s and women’s professional football teams, as well as Olympic sports such as volleyball and basketball. The partnership also extends to Flamengo TV, the club’s official broadcasting platform to ensure extensive brand visibility across multiple touchpoints.

This expanded scope positions Betano as a central figure in Flamengo’s operations and sporting identity. The arrangement ensures fans of the club will encounter Betano’s presence across nearly all aspects of Flamengo’s sporting ecosystem.

Statements from Betano and Flamengo Leadership

George Daskalakis, co-founder and CEO of Kaizen Gaming, described the partnership as a strategic milestone. “Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally.” He also stressed the company’s awareness of the responsibility the partnership entails and Betano’s commitment to building a successful journey alongside Flamengo.

On the club’s side, Luis Eduardo Baptista, President of Clube de Regatas do Flamengo, highlighted the historic scale of the agreement. “This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion and reinforces our commitment to our fans,” Baptista noted.

Global Portfolio and Strategic Impact

The agreement places Flamengo within Betano’s growing international sponsorship portfolio, which already includes high-profile clubs such as Bayern Munich, River Plate, Aston Villa, FC Porto, Sporting CP and Benfica. This alignment with global clubs further shows Betano’s strategy of building a strong international presence by associating with teams that command domestic loyalty and international recognition.

For Flamengo, the deal enhances the club’s global image, aligning it with Betano’s broad footprint across Europe and Latin America. Beyond commercial visibility, the partnership incorporates social and sports development initiatives. Flamengo and Betano have signaled that the agreement goes beyond financial investment by committing to projects with a positive community impact. These initiatives reflect an effort to combine brand growth with social responsibility, while also sponsoring the broader community.