Bet Builders Boom: Entain Sees Record Growth in Football Betting Customised

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By Arijit Roul - 5 Jun, 2025 More about the author

Bet Builder bets started growing very fast in football betting worldwide, as Entain’s Global Sportsbook showed record numbers in 2024 and 2025. Entain saw Bet Builder stakes rise more than double in the last year because of big tournaments like EURO 2024 and Copa América, and the trend keeps moving higher.

In September 2024, every Entain digital brand switched to the new in-house Bet Builder, made by their own teams in product and technology departments. The Bet Builder continues to get many updates and work, which made its share of all bets rise two times in the first half of 2025. For the Champions League Final this Saturday with Inter Milan and PSG, Bet Builder use is ready to break all club match records.

Personalised Football Betting Gains Popularity

This Bet Builder brought a new way to bet on sports, changing a lot for modern players. Football usually has few goals, but these bets let people choose things that match their views on how the game will happen. Fans can pick their own options and use their knowledge, so they can make smart bets in their own way.

Highlights from the Bet Builder Surge

The largest Bet Builder game in 2025 was the Argentina against Brazil World Cup qualifier in March.
For Bet Builder bets, the record event is still the EURO 2024 Final of England vs. Spain.
Spanish football uses Bet Builder most, now at about 20% of football bets, and in Brazil the number is also very high.
More bets on shots on target appeared, especially in South America, matching bets on match result or total goals.

Most recreational players like Bet Builder because they want many small bets and possible good winnings. In Brazil, almost 40% of bets in local games, such as Corinthians against Palmeiras, used Bet Builder, and the same for Brazil’s international games.

As more people use Bet Builder in Europe and South America, this product is changing how people place football bets, making it more personal and giving more choice. The plan is to bring Bet Builder for In-Play bets on all Entain brands soon.