The sponsorship partnership between Leicester City Football Club and crypto betting platform BC.GAME has come under intense scrutiny after revelations that the company behind the operation appears to not exist. Once licensed in Curaçao, BC.GAME had its gambling license revoked after being declared bankrupt for failing to pay out bets to several customers. 

Following the collapse, the operation moved to the Anjouan jurisdiction under the name Twocent Technology Limited, a company allegedly registered in Belize. However, the region’s Financial Services Commission was unable to locate a company under this name. Further investigation by Josimar found no evidence of Twocent Technology Limited’s existence on the global corporate database Open Corporates.

Licensing and Legal Concerns in the UK

BC.GAME’s troubles extended to the UK, where the operator had to suspend activities in November 2024. The company had previously been operating under a TGP Europe license, which enabled it to sponsor Leicester City. In May 2025, TGP Europe exited the British market following an investigation by the Great Britain Gambling Commission (GBGC). 

Months earlier in February 2025, the GBGC warned several football clubs about partnerships with unlicensed betting firms. While Leicester City was not named explicitly, the GBGC’s head of enforcement John Pierce stressed the responsibility of football clubs in protecting fans and consumers being exposed to fraudulent gambling sites. Despite these concerns, Leicester wore shirts bearing BC.GAME’s logo until the end of the 2024–25 season.

Persistent Access and Rising Complaints

Investigations uncovered that BC.GAME remains accessible to UK users through websites designed to bypass geo-blocking restrictions. Josimar obtained screengrabs showing that users in prohibited jurisdictions, including the UK, can still log into the platform. 

Adding to the concerns, BC.GAME was ranked as the betting operator with the highest number of complaints filed in 2024 on AskGamblers.com, a dispute resolution platform for bettors. 

Club Silence and Continued Links to Unlicensed Firms

Despite the legal and reputational issues around BC.GAME, Leicester City has not publicly commented on the matter. The club’s website continues to list 12bet, another unlicensed betting operator and TGP white-label brand, as a partner. 12bet also prominently displays the Leicester City logo on its Thai-language platform. 

The club has been asked to clarify its position on working with Asian-facing operators in light of the GBGC’s warnings. But no response has been received so far. The situation has raised serious questions about the due diligence performed by football clubs in selecting their commercial partners. 

As scrutiny of offshore betting operations intensifies, so will the expectation that clubs should take more responsibility for the brands they partner with.