Vasilii Gamov

Vasilii Gamov

iGaming Industry Expert & CEO of Peaky Ads

Vasilii Gamov is an iGaming industry expert and CEO of Peaky Ads, a full-cycle marketing agency specialising in iGaming, FinTech, and e-commerce. With over 15 years in technology and digital marketing, Vasilii is a regular contributor to PMP Media on industry trends, affiliate marketing, advertising compliance, and the evolving operator landscape.

His perspective combines deep operational experience as a former CMO at multiple iGaming and FinTech companies with current expertise as an agency founder serving the global iGaming industry.

Areas of Coverage

  • iGaming industry trends and market evolution
  • Affiliate marketing and traffic acquisition
  • Advertising compliance and responsible gambling
  • Operator marketing strategy
  • FinTech and crypto integration in iGaming
  • Industry events and panel discussions

Professional Background

Vasilii has over 15 years of experience across iGaming, FinTech, advertising technology, and digital marketing. He currently serves as CEO and founder of Peaky Ads LLC, a marketing agency he founded in February 2024. Prior to that, he held senior leadership positions across the industry, including CMO at RichAds, Chief Commercial Officer at Senstill, CMO at AMarkets, CMO at dr.cash, and CMO at Cyberdata N.V., an iGaming company. He participated in launching one of the largest forex brokers in the CIS region, and founded his first company at the age of 20.

Vasilii is a recognised industry voice whose insights have been featured across leading iGaming and B2B media:

He has spoken at SiGMA Europe 2024 on responsible gambling, SiGMA Malta 2023, and DMI Expo Tel Aviv. He hosts the Peaky Ads YouTube channel, conducting interviews with iGaming industry leaders across multiple continents.

Editorial Focus

Vasilii's contributions to PMP Media focus on the operator and agency perspective on industry developments — how regulatory changes, advertising restrictions, and emerging technologies affect day-to-day iGaming business operations. His writing draws on direct experience with iGaming clients across multiple jurisdictions, providing practical insight into what regulatory and market shifts mean for businesses operating in the space.

Bet365 Fined for Accepting Bets on Past Events

Male iunfluencer

Bet365, a leading bookmaker, has been fined $33,000 by New Jersey regulators for allowing users to place bets on events that had already occurred or were in progress. A spokesman for the regulator stated that these violations had occurred multiple times. For instance, bettors were recently able to bet on a mixed martial arts fight […]

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New Association Formed to Advocate for US Sweepstakes Operators

Bingo balls

Ten major sweepstakes operators in the United States have announced the formation of the Social and Promotional Gaming Association (SPGA). This new organization aims to represent companies involved in social casinos, sweepstakes, and sweepstakes casinos. The primary goal of the SPGA is to ensure the legitimacy and legality of the sweepstakes gaming vertical. To achieve […]

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Telegram Under Investigation in India Over Gambling Ads

Building of Brazilian national court

Telegram, the widely used messaging app, is under investigation in India over concerns about the proliferation of gambling advertisements on its platform. The Indian Cybercrime Coordination Center has launched an inquiry into the matter, raising red flags about the potential illegality of these ads. According to an official familiar with the investigation, as revealed to […]

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Estimated NDC Generation by Top iGaming Affiliates in Q2 2024

Computer in cyber punk style

Here’s a breakdown of the estimated NDC generated by some of the iGaming industry’s largest affiliates in Q2 2024: Better Collective: Probably the largest affiliate in the world, estimated to have generated 501,000 NDC. Gentoo Media (ex-GiG Media): Focused on risk diversification with more markets and sites, estimated at 121,900 NDC. Gambling.com: Despite a recent […]

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SiGMA Group Opens IT Hub in India

Sigma company logo

The hub in Noida will house an impressive crew of over 100 developers who will support the company’s various projects: Offline conferences: SiGMA’s in-house event management system to streamline the running of its global conferences. Affiliate business: SiGMA Play, the company’s affiliate portal. iGaming Academy: SiGMA Group’s recent acquisition for training gaming professionals. The decision […]

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14,750 Bets Per Second: New Super Bowl Record

Graphic going up

On Sunday (February 11), the United States (Nevada) hosted the most important sporting event of the year for the country — the final match of the National Football League — the Super Bowl. And now the first statistics on the bet for this event have appeared: 1. At its peak, users made 14,750 bets per […]

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