Sports betting supplier Altenar has announced a partnership with Betico, a new operator in the European market. Under the deal, Betico will use Altenar’s fully managed sportsbook solution to upgrade and strengthen its betting platform. Altenar provides tools like custom betting options, risk management, and compliance support, which will help Betico improve its overall operations.

Betico, which launched in 2025, aims to use this partnership to offer better services and attract more customers in the growing online betting market. The company hopes the new technology and support from Altenar will give it a competitive edge and help establish its presence among other European betting operators.

A Boost for The Companies

Altenar provides a range of sportsbook services that help operators run smooth and reliable betting platforms. These include custom betting features, risk management tools, and help with following rules in different countries. By working with Altenar, Betico will get access to advanced technology to support faster growth.

For Altenar, the partnership is a way to grow its presence in Europe. The company is seen as a trusted supplier in the iGaming industry and continues to work with new and growing brands. The deal with Betico supports Altenar’s goal of becoming a preferred partner for operators looking for reliable and modern sportsbook solutions.

Voices From Each Sides

Betico’s Chief Operating Officer, Dmytro Dobronravov, welcomed the partnership and said it was important to work with a reliable provider. He explained that Betico wanted a premium partner, and Altenar stood out for its innovative technology and strong reputation. The deal is expected to help Betico improve its services and grow in the competitive European market.

Vagelis Barilis, Senior Sales Manager at Altenar, said the company is proud to support Betico. He added that Altenar’s sportsbook services will give Betico the tools to offer a smooth and modern experience to players. Barilis also said Altenar aims to create flexible solutions that help operators grow in a stable and sustainable way.

Altenar’s Recent Progress

The partnership comes during a busy period for Altenar. Earlier in 2025, the company secured a new agreement with the Merkur Group through its supply deal with MerkurXTip in the Czech Republic. Altenar also upgraded its sportsbook product by integrating data from FeedConstruct. In addition, the supplier received a licence to operate in Denmark and launched its services in the Netherlands for the first time, expanding its reach in Europe.

Barilis said the deal with Betico shows Altenar’s continued commitment to providing reliable, scalable, and fully compliant solutions that meet the needs of different operators. The companies expect the partnership to support growth, improve their offerings, and strengthen their positions in the competitive global betting industry.