AGA Forecasts $1.76bn Super Bowl Betting

The estimate follows research highlighting confusion around prediction markets, regulatory oversight, and access to responsible gambling tools.

Key Points

• Americans plan wagers of $1.76bn on Super Bowl XL through approved betting channels.
• AGA research shows confusion among users about prediction market regulation.
• Responsible gambling tools appear less visible on prediction market platforms.

Americans expect wagers reaching $1.76bn on Super Bowl LX, based on estimates from the American Gaming Association AGA.

U.S. Sports Betting Growth Highlights Super Bowl Engagement

These estimates reflect growth across state and tribal sports betting markets in the United States. The AGA stated the figure shows consumer participation levels during major sports events and highlights sportsbook oversight roles. That oversight includes consumer protection measures offered within regulated sportsbook operations. American Gaming Association President and CEO Bill Miller said the Super Bowl brings fans together more than other events.

He noted the record figure shows Americans include sports betting as part of the Super Bowl experience. Miller added that fans support a safe market when choosing regulated sportsbooks. Along with the forecast, the AGA released research on consumer views of prediction markets offering sports event contracts. The study reports that many users misunderstand platform regulation structures. It shows 78% of sports event contract bettors believe state regulators resolve disputes, despite external regulatory status.

Research also shows perception gaps between contract bettors and sportsbook bettors. Sports event contract bettors show triple the likelihood of describing activity as investing rather than gambling.

Users Still View Prediction Contracts as Gambling

Data shows 28% call it an investment, while 9% of sportsbook users share that view. Another 31% report exposure to trading or investment language on platforms. Even so, 58% of contract users still describe activity as gambling. This result suggests misalignment between platform messaging and perceived risk. The study also flags concerns around responsible gambling safeguards. Only 28% of contract bettors find responsible gambling tools easily on platforms.

This compares with 58% of sportsbook users reporting tool visibility. Miller said the findings explain the importance of state and tribal sportsbooks. He stated these sportsbooks provide oversight and consumer protection beyond prediction market standards. Earlier this month, the AGA and Indian Gaming Association urged US lawmakers to act on unregulated prediction markets. They warned that sports event contracts threaten state law, Tribal sovereignty, and federal protections.