Market maker solutions provider Moon Intelligence has launched a new venture capital arm aimed at betting start-ups. The announcement, made on 14 January, is part of the company’s plans to expand its footprint in the US betting and prediction markets.

Moon Intelligence said the new VC arm will offer funding and basic support to early-stage businesses, while also helping to improve its own products and services. By investing in new ideas, the company hopes to build stronger ties with entrepreneurs developing the next generation of betting technology and trading models.

Backing growth in US prediction markets

The company said the launch supports its wider expansion plans in the US. Moon Intelligence aims to provide stronger liquidity to US prediction markets across many sports and betting options. It plans to achieve this using its own market making trading model and a global team of 50 analysts based in 35 countries.

The firm added that the venture capital arm will give start-ups more than just funding. Businesses will also gain access to data, industry knowledge and a wide network of partners, helping them grow faster and compete more effectively in the market.

Open door for entrepreneurs and traders

Moon Intelligence co-founder and CEO Alexandre Luneau said the company is willing to work with a wide range of projects and individuals within the betting industry. He said, “We are open to working with various types of projects. If you’re a pro bettor struggling to scale, then talk to us. Are you building the next big product in the industry but need some support? Reach out.”

Luneau explained that the initiative is also about building awareness and confidence in the brand. “We hope that by launching an official venture capital arm for the company, we can grab more attention from entrepreneurs who need an experienced partner,” he added.

Moon Intelligence said its practical experience as a betting syndicate liquidity provider puts it in a strong position to help others overcome common growth challenges.

Building on past investment success

Moon Intelligence said this is not its first move into investing. The company pointed to its past investment in football data firm StatsBomb, which later achieved a successful exit after being acquired by Hudl in 2024. The example was used to show that Moon Intelligence has experience backing businesses that can grow and deliver strong results.

Co-founder and chief strategy officer Sebastien Sabic said these investments have shown the value of working with smaller, skilled operators. “The initial wave of investments we made in start-ups and entrepreneurs proved highly beneficial for the company,” adding that Moon Intelligence is “always on the lookout for these smaller but sharp-type professional punters to help them grow and find mutually beneficial deals,” he expressed.