Better Collective has announced that it now owns more than 5 percent of its total shares through its ongoing buyback programme. The company holds 3,105,020 treasury shares, equal to 5.01 percent of all outstanding shares and voting rights. This is an important step in its plan to manage its share capital while using savings from its cost-cutting programme to keep buying back shares.

The company also plans to cancel all treasury shares after the buyback period ends. This will lower the total number of shares on the market and could change earnings per share and the voting power of remaining shareholders.

Progress of the Buyback and Capital Strategy

The buyback programme was first announced in the company’s regulatory release number 55 and will run until 4 March 2026. As of 8 December 2025, Better Collective still has about 6.07 million euro available to buy more shares. The company will hold an extraordinary general meeting during the week starting 5 January 2026 to move forward with its plans.

At the meeting, shareholders will vote on cancelling all the treasury shares the company has bought back. A formal notice will be published to follow Danish law. If approved, the total number of shares in circulation will decrease, which could change the ownership percentages of remaining shareholders.

Financial Results and Use of Cost Savings

The update on the buyback comes after Better Collective reported its second quarter results for 2025. Revenue fell to 82 million euro, down 18 percent from last year, and earnings before interest, taxes, depreciation, and amortisation before special items dropped 21 percent to 23 million euro. Despite these declines, the company said its annual cost savings programme of 50 million euro allows it to continue buying back shares and prepare for a reduction in share capital.

Better Collective sees the cost savings plan as a way to keep its finances flexible. The buyback helps the company manage its balance sheet effectively and follows the rules in Section 31 of the Danish Capital Markets Act on transparency in share ownership.

Product Development and Next Steps

Along with its financial plans, Better Collective is also developing new products. The company recently launched its AI-powered Playbook tool in the United States through a partnership with X. Launched in September, the tool gives personalised betting insights and is part of a plan to improve user engagement with retention-focused products.

Better Collective will keep reporting all changes to its treasury shares and voting rights before the upcoming extraordinary general meeting. If shareholders approve cancelling the treasury shares, the total number of shares will decrease, and the company will continue updating the market as the buyback programme moves forward.