TxOdds has entered a new global partnership with OpenBet to improve sportsbook data delivery for operators around the world. The deal will integrate the Tx Fusion data platform directly into OpenBet’s Trading System. This move is expected to give operators a smoother and more powerful way to access real time sports betting information. These companies aim to help sportsbooks work faster, offer better prices and manage data with less effort.

Tx Fusion now includes technology from Lacerta Sports, the analytics division of Starlizard. With this addition, the platform can provide multi source odds, advanced pricing tools and fast data delivery. By joining forces with OpenBet, TxOdds hopes to make these tools available to a much wider group of operators in major regulated markets.

Boosting Data Quality and Operator Efficiency

The main goal of the partnership is to give sportsbook operators improved access to high quality data. Operators using OpenBet’s platform will now be able to use Fusion through a single installation. This setup removes the need for multiple integrations, which often take time and require extra technical support. Instead, Fusion will work across pre match and in play markets with one simple connection.

TxOdds Chief Revenue Officer Thomas McGrath said the company is pleased to be working with OpenBet. He explained that the partnership will help bring advanced trading technology to operators of all sizes. According to him, the combination of real time data, accurate pricing and large scale delivery makes Fusion an important tool for sportsbooks that want to compete at the top level.

OpenBet Aims to Strengthen Its Trading System

OpenBet believes the agreement will help enhance its Trading System, which it describes as one of the industry’s strongest content aggregation networks. Jason Ayton, Senior Vice President of Strategy at OpenBet, said the partnership creates a major opportunity for existing and new customers. He noted that adding TxOdds’ pricing tools will give betting operators a stronger position in the market.

Ayton added that the ability to offer fast and complete pricing information can improve operator margins, sharpen odds and boost the overall sportsbook product. He encouraged operators to take full advantage of the new features that come with Fusion’s integration, saying the partnership will help deliver more value to the market.

Market Expansion and Future Impact

The rollout of the integrated data solution follows OpenBet’s recent moves into new territories, including Brazil and Finland. These expansions show that the company is continuing to invest in its global presence. With the addition of Tx Fusion, the companies expect operators to benefit from better performance, quicker deployment and more reliable data across their platforms. The partnership is set to support the next stage of growth for sportsbooks looking to improve their trading operations.