The story shows a young player who wears FC Bayern practice clothes. The Betano logo appears on the sleeve. Betano created its initial television advertisement with FC Bayern München. This marks progress in their business relationship. The advertisement carries the name “Genau So” (“Exactly Like That”). Former Bayern players Stefan Effenberg and Raimond Aumann appear in it. German television stations will broadcast the advertisement.

A young player wearing FC Bayern practice clothes becomes the main character. The film combines real footage with animated scenes. Viewers watch the player experience moments from Bayern history. The story then moves toward future goals. Pablo Puertas works as Marketing Director at Kaizen Gaming. He said this campaign represents an important achievement in their FC Bayern München partnership. They wanted to produce something memorable.

Connecting FC Bayern’s Legacy with Digital Innovation

Stefan Effenberg and Raimond Aumann help connect FC Bayern’s history with digital developments. Betano acts as more than a sponsor. The company joins the fan experience. This campaign shows that dedication. Leonidas Arvanitis serves as Creative Director at Another Circus. This agency created the campaign. He explained their initial concept development for Betano’s FC Bayern München sponsorship. They asked what makes someone part of the FC Bayern family. They wondered what qualities someone needs for this great club.

Many elements contribute to membership. The history includes victories and trophies. Legends created dreams for fans. Values stay constant through time. Daily hard work matters most. Betano’s logo sits on the FC Bayern München training shirt. This placement shows commitment. The logo transforms the film’s young hero. He became an FC Bayern player in spirit. Betano continues expanding football sponsorships worldwide. The brand partnered with River Plate in Argentina. These moves strengthen presence in important football markets.