Beter has received a Vendor Minor Licence from the Colorado Division of Gaming. This will allow the company to offer its fast-betting products and live data services to licensed operators in the state. This approval allows Beter to launch its popular ESportsBattle and Setka Cup tournaments on the bet365 sportsbook platform, giving Colorado users access to new and exciting betting options.

With this launch, Colorado bettors can now access Beter’s eFootball, eBasketball, and 24/7 table tennis tournaments. These fast-paced games are available all day, giving players more chances to place quick bets anytime.

This milestone marks Beter’s second major approval in the United States, following its vendor registration in New Jersey earlier in April 2025. The company said it views the US as a key market for its future growth and plans to expand into more states in the coming months.

Expanding Presence Across the United States

Beter has described its entry into Colorado as an important step in building its footprint across regulated US markets. The company is already working on securing licences in other states, including North Carolina, Arizona and Indiana.

Beter’s CEO, Gal Ehrlich, expressed pride in the company’s progress. “This is another milestone moment for Beter as we continue to expand our presence across the United States,” he said. 

Valeriia Tarchynska, Beter’s Chief Legal Officer, added that the new licence fits into the company’s broader goal of gaining approvals in all major regulated states. “The Colorado licence aligns with our wider strategy of securing approvals and launching exclusive products for bettors across key US states,” she said.

Strong Global Growth for Beter’s Fast-Betting Products

Beter’s products have already become popular in many international markets. The company provides live streaming, real-time data and betting odds for about 700,000 events each year across esports and traditional sports. Each event can offer up to 50 betting markets, giving operators a wide range of options to engage players.

In October, Beter also strengthened its global reach by partnering with Entain CEE to provide its content to SuperSport in Croatia and STS in Poland. These partnerships have helped Beter grow its customer base in Europe, where demand for fast-paced and always-on betting content is increasing.

Colorado Approval Strengthens Beter’s US Position

With the Colorado licence, Beter now has the green light to operate in two major US betting markets: Colorado and New Jersey. This approval shows that the company is meeting strict regulatory standards in one of the world’s most closely monitored gaming sectors.

By partnering with bet365, one of the biggest names in online betting, Beter continues to build trust and recognition within the industry. The company says it will keep focusing on delivering safe, innovative and entertaining betting experiences for players while following all responsible gambling rules.