To start, eight venues are planned for transformation in 2025, prioritizing fresh technology, digital bingo terminals, and player experiences that utilize immersive features.

Main information:

• Buzz has arranged £25m in funding for these refurbishments with Barclays.
• The Sheffield Parkway site reopened first, where footfall doubled during its launch week.
• The plan includes introducing more than 10,000 electronic bingo terminals and installing 1,300 slot machines.

Buzz Bingo stated that a £25m ($34m) investment programme is underway to update UK clubs, starting with the refurbishment of eight locations in 2025. Backed by Barclays funding, Buzz’s programme will modernise its land-based sites with new technology, updated design, and improved digital systems. The Sheffield Parkway club was the first to reopen, now featuring a redesigned main hall, new lounge spaces, and bar areas, as well as pieces created by local artists.

Buzz Bingo’s Modernisation Drives Visitor Surge and Revenue Growth

This upgraded venue features new digital displays, enhanced audio and visual systems, and interiors designed to attract younger players. Figures indicate that, after reopening, Sheffield Parkway drew 200% more visitors than the week before and traffic rose 131% compared to the same week last year. Buzz Bingo reported further growth in its financial results, with FY23 EBITDA up 14% and online revenue increasing by 31%. The company achieved an annual net gain of £207m.

The broader plan involves launching over 10,000 digital bingo terminals, introducing digital membership cards, and adding self-service kiosks that utilize next-generation technology throughout the clubs. Seven other venues, including those in Leeds and Stockport, will be upgraded later this year, with more sites slated for future stages.

Buzz Bingo’s Five-Year Growth Strategy and Venue Transformation

This move is part of Buzz Bingo’s five-year strategy, introduced in 2023, which aims to utilize its omnichannel approach for consistent growth. Recently, the company acquired two Merkur Bingo locations in Northampton and Cricklewood, furthering its push for expansion.

Dominic Mansour, Buzz CEO, explained the new investment programme, saying it will change many of their clubs. The goal is to update bingo for the next generation and raise the standard within their venues to provide an unmatched experience.