Consumer protection authorities require legal compliance from more than 300 individuals and companies.

Key points

• The authorities in Rio have sent notices to over 300 parties, targeting influencers, media, and others promoting betting websites.
• All involved must show they respect consumer protection laws within ten days.
• Expectations relate to safe advertising, rules for protecting at-risk people, and better clarity in service information.

Over 300 Influencers and Companies Notified to Prove Legal Advertising Compliance

Rio de Janeiro’s government now takes a stronger approach to marketing by influencers in the betting industry. Notices are being sent to over 300 groups—including social media stars, betting page owners, TV companies, ad agencies, and tech organizations—by the State Department of Consumer Protection and Procon-RJ. They are told to review their advertising behaviour.

People to get these notices include well-known names who were part of Brazil’s recent CPI das Bets, which is an official parliamentary review of the country’s online betting industry. One of those set to be notified is Virginia Fonseca, a leading influencer with the most followers in Brazil. Influencers, as well as businesses, have a timeline of ten days to prove they follow consumer protection rules. If they are not able to do this, they might enter administrative processes and can receive fines.

Brazil Senate Approves Stricter Regulations on Gambling Ads to Protect Consumers

The instructions given demand clearer public explanations of betting websites, guarding underage and at-risk users, stopping high levels of debt, following rules for safe marketing, and keeping support for customers available. The Senate of Brazil has recently voted in favour of a bill, which brings stricter rules for gambling advertisements across the whole country. Officials said these actions aim to stop unrestricted advertising by betting websites and will introduce firmer tracking and consequences for anyone connected so that consumers have better protection.

These steps come after the Senate hearings for CPI das Bets, where lawmakers checked the influence of online betting ads and the work of influencers, as well as government responses to illegal betting in Brazil.