Tipico has finalised Admiral Austria’s acquisition deal from the Novomatic Group.

Key Points

• Tipico successfully acquired Admiral Austria fully from Novomatic Group.
• Both Admiral and Tipico brands remain operational in Austria’s gambling industry, with Admiral handling retail integration.
• Novomatic directs its focus to global expansion, whereas Tipico plans to grow in German-speaking markets.

Tipico Takes Over Atlas Group to Expand Footprint in Austria’s Betting Industry

Tipico Group has fully acquired Atlas Group, the parent firm of Admiral Austria, from Novomatic. With this acquisition, Tipico strengthens its role in Austria, enabling Novomatic to focus on international markets. Both brands retain their position in Austria’s online sector. But per the Austrian Federal Competition Authority rules, Tipico will give up a large portion of retail locations in Austria. Remaining Tipico outlets in Austria will adopt Admiral branding and join the latter’s retail network.

Axel Hefer, CEO of Tipico Group, noted: “We are happy to finalise this acquisition successfully. Admiral’s solid heritage and future growth potential hold great promise. This is a major step in the growth of Tipico’s expansion which also asserts the company’s leadership in German-speaking regions.”

Tipico Completes Acquisition of Austrian Operations from Novomatic

The agreement’s completion follows the initial announcement made in January 2025 by Tipico, declaring its intention to acquire Austrian operations. The closing of the deal required regulatory approval by the competition authorities in Austria. According to Stefan Krenn, an Executive Board Member of Novomatic, he said: Finalising this deal is an important step towards our global expansion with targeted international markets.

“Admiral has evolved into a market leader over the decades, thanks to the dedicated efforts of its employees,” he said. Krenn expressed Novomatic’s satisfaction with Tipico as a trusted technology partner capable of managing operations in Austria. This acquisition occurs amid other recent developments for Tipico, including the launch of its Tipico Million prediction product in August, which offers a maximum €1m ($1.17m) prize for correctly predicting seven sports outcomes with a fixed €3 wager.