TaDa Gaming has taken a key step in its European expansion by signing a distribution agreement with Light & Wonder. This deal allows TaDa to interest operators across regulated European markets in its popular casino titles using Light & Wonder’s advanced content aggregation platform.

The partnership focuses on several territories, including Malta-licensed markets, the UK, Italy, Portugal, the Baltics, and the Balkans. It also gives operators access to a wide variety of games, while players benefit from immersive content designed for engagement.

TaDa’s successful certification in the UK earlier this year aligns well with Light & Wonder’s strategy of partnering with trusted providers. An application is underway in Ontario, reinforcing TaDa’s international growth plans.

A Portfolio Designed for Performance and Innovation

TaDa Gaming brings over 200 games to the table, covering a broad range of verticals. Some of its most successful titles include Devil Fire 2, Fortune Coins, and Clover Coins 3×3. The portfolio also features fish-hunting games, video slots, bingo, card games, and crash games. Products like GiftCode and WIN CARD allow partners to create customized campaigns that drive player interaction and brand loyalty.

The company holds licenses and certifications from major regulatory bodies, including the UK Gambling Commission, Malta Gaming Authority, Sweden’s Spelinspektionen, and authorities in Greece and Romania. These credentials strengthen its reliability and positioning for new partnerships.

Industry Leaders Comment on the Collaboration

Ray Lee, Director of Business Development at TaDa Gaming, believes this agreement marks a major achievement for the company. “TaDa is highly focused on strategic growth in regulated markets with leading operators. Our commitment to licensing and certifying our content, and especially our recent success with the UKGC, is paying off. We’re thrilled to partner with a global leader like Light & Wonder to deliver innovative gaming experiences.”

Steve Mayes, Senior Director of iGaming Partnerships at Light & Wonder, also said, “Light & Wonder is a global leader in gaming experiences. Leveraging top-tier content from licensed and regulated providers is a critical part of our expansion strategy. Working with TaDa Gaming means we can bring their immersive portfolio to more operators in regulated markets, and we’re excited about what this means for our customers and players.”

Powering the Future of European iGaming

Light & Wonder operates in over 38 regulated markets and supports more than 6,700 game titles through its platform. It processes over five billion game rounds each month. For TaDa Gaming, this partnership opens access to a large network of leading operators and new players.

With more than 30 years of experience, TaDa continues to focus on innovation, research, and high-performance content. This agreement with Light & Wonder is another milestone in its mission to deliver world-class gaming experiences to a global audience.