Trinbago Knight Riders have confirmed a multi-year partnership with Stake, as its official Title Partner of TKR ahead of the upcoming CPL season. This shows the commitment of these brands to innovation and global fan engagement.

With four CPL titles to their name, the Riders continue to lead on and off the field. This partnership is another step in the team’s strategy to grow a global footprint through high-impact brand alliances.

A Shared Vision for Growth and Innovation

Stake has steadily built its presence across global sport, with partnerships spanning the UFC, Everton FC, the Stake F1 Team, and cricket properties like the European Cricket Championships, Major League Cricket, and Paarl Royals. This signals Stake’s growing investment in T20 cricket and its vast global audience.

For Trinbago Knight Riders, this is a chance to collaborate with a tech-forward brand that understands digitalised fan engagement. Group Chief Marketing Officer at Knight Riders Sports, Binda Dey said, “We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders, Stake’s presence in global sport and its focus on technology and entertainment align with our vision. We’re excited to build something impactful together.”

Strengthening Cricket’s Global Appeal

This partnership solidifies Stake’s position within cricket, adding one of the CPL’s high-profile teams to its portfolio. The Cricket team is an ideal fit with its diverse fanbase combining Caribbean passion with global appeal. 

Akhil Sarin, Chief Marketing Officer at Stake, described the deal as a strategic win:

“TKR represents the kind of excellence Stake looks for in partnerships,their success on the field, connection with fans, and energy around the CPL make them a perfect addition to our global sponsorship efforts.”

Sarin also emphasised Stake’s goal of creating tech-enabled experiences for fans. “We want this to be more than a logo on a jersey. We’re working with TKR to bring fans closer to the action through innovative content and digital activations. The energy of T20 cricket is unmatched, and we’re excited to be part of it,” he said.

A High-Impact Launch with Fan-Focused Energy

To launch the partnership, TKR and Stake rolled out a dynamic teaser campaign featuring some of the biggest names in the sport. West Indies stars Andre Russell, Sunil Narine, and Dwayne Bravo appeared alongside global athletes from Stake’s wider sponsorship roster.

The campaign built momentum ahead of the official announcement, generating strong engagement across social media. 

As the 2025 CPL season nears, this collaboration will reshape how cricket is experienced in the Caribbean and worldwide. With TKR’s legacy and Stake’s global reach, the stage is set for a remarkable collaboration.