Soft2Bet has officially launched its latest brand, Swiper, tailored specifically for the Swedish market. The move comes after securing a license in Sweden. Swiper is designed to meet compliance requirements and create a trustworthy experience for Swedish players.

The new brand leverages Soft2Bet’s existing technological expertise and market knowledge while putting a strong focus on user trust and responsible play. Through its integration with national systems and services widely used across Sweden, Swiper seeks to provide a familiar and safe environment for players.

Focus on Trust, Safety and Compliance

Soft2Bet has highlighted that its primary goal with Swiper is to strengthen trust within Sweden’s regulated gambling sector. To achieve this, the company has aligned Swiper with local compliance frameworks and cultural expectations.

A key part of this strategy is the integration of three cornerstones of the Swedish gambling ecosystem, Swish, BankID, and Spelpaus. These services are widely recognized and trusted by Swedish consumers in their daily lives, meaning their adoption in Swiper ensures a sense of security and familiarity.

David Yatom Hay, General Counsel at Soft2Bet, told Gambling Insider that these measures were deliberately chosen to enhance safety while making the gaming experience seamless.

Leveraging Local Payment and Verification Solutions

The inclusion of Swish and BankID is central to Swiper’s offering. Swish, Sweden’s leading mobile payment solution, enables quick deposits and withdrawals directly through players’ bank accounts. For users, this eliminates difficulty in financial transactions and adds confidence to the process.

Meanwhile, BankID is used for secure, instant verification. Already a standard across many online services in Sweden, BankID ensures that the onboarding process feels natural and safe for players. This combination of familiar tools not only strengthens security but also aligns with Swedish expectations for digital services.

“BankID provides secure, instant verification that people already rely on in daily life, so onboarding feels familiar and safe. Similarly, Swish makes deposits and withdrawals fast and straightforward via the player’s bank account, adding reassurance to every payment,” Yatom Hay added.

Automatic Player Protection Through Spelpaus

Another important element of Swiper’s compliance framework is its automatic integration with Spelpaus. Through this system, players who opt to self-exclude are automatically blocked from accessing all licensed operators, not just Swiper. By making Spelpaus an embedded feature, Soft2Bet shows its commitment to responsible gambling and consumer protection. 

Taken together, these features demonstrate Soft2Bet’s approach to responsible and sustainable growth in the Swedish market. With Swiper, the company aims to combine advanced technology, regulatory compliance, and local consumer trust to secure a strong position in one of Europe’s most carefully regulated jurisdictions.