PrizePicks started prediction markets using the Kalshi partnership. Event-based contracts now work inside the PrizePicks app. This expansion changes PrizePicks’ operations significantly. A regulated framework lets customers predict sports, entertainment, and cultural events. Both companies signed a multi-year partnership agreement. Legal prediction market access expands through a combined offering. PrizePicks partnered with Polymarket last week, too. The company will collaborate with both operators. Prediction markets reach PrizePicks customers through partnerships.

The new offering meets demand for wagering formats. These formats exist between fantasy sports and traditional sports betting. Users place predictions on Kalshi-listed markets now. Game outcomes, season futures, and non-sports events appear in the PrizePicks app. Integration brings contracts to 38 states and Washington, DC. Measurable outcomes determine contract values. Kalshi’s regulated exchange provides all markets. PrizePicks emphasised this point clearly.

Two products launch today: Team Picks and Culture Picks. Team Picks lets customers choose game, match, and fight winners. Predictions structure this format instead of fantasy sports entries. Customers forecast season win totals and championship probabilities, too. Team-based markets appear on the platform for the first time. Market availability changes between states. Sports markets operate in 15 states currently. Several states lack legalised sports betting but offer these markets.

Meeting Customer Needs

Consumer behaviour shifts drove this expansion. Traditional outcome-based predictions get a pragmatic channel. Culture Picks extends the company’s reach beyond sports. Non-sports markets enter the PrizePicks ecosystem initially. Entertainment awards, music results, and film releases become contract topics. Pop culture narratives create trending prediction opportunities. Political outcomes and public events generate markets, too. Entertainment and civic subjects combine in a single prediction interface.

Social media and digital news cycles show user interest. PrizePicks designed this category around existing trends. Kalshi reaches the fantasy sports sector’s largest user bases directly. Regulated prediction markets meet first-time users through partnership. Technology and audience demand align perfectly here. Prediction markets increasingly quantify public expectations for major events. PrizePicks and Kalshi merge the fantasy sports audience with the event-contracts market. The federally regulated market follows a hybrid model structure. Customer engagement broadens while maintaining Commodity Futures Trading Commission oversight. Competition grows continuously in this space.