Playbook Fusion has officially released its first commercial in the UK market, Playbook Football, in partnership with Ladbrokes. The new title combines cash betting with interactive football team management and has gone live through distribution partner Games Global.

This follows licensing approval from the UK Gambling Commission and game certification through eCOGRA. With regulatory clearance in place, Playbook Fusion brings a new kind of sportsbook content to the market, powered by its proprietary Remote Gaming Server.

The game allows players to build and manage virtual football teams, place bets, earn rewards, and compete across league divisions. Steve Rogers, CEO of Playbook Fusion, sees the collaboration as a defining moment: “Playbook Football is here to change the game for sportsbook operators, and we are thrilled for it to debut in the UK with Ladbrokes.”

A New Take on Sportsbook Content

Playbook Football represents a significant shift in how betting products are designed, incorporating mechanics from fantasy sports and video games. The format is well-suited for a digital audience seeking more interactive and engaging content.

Ladbrokes becomes the first operator to launch the game, offering early access to a product that is steadily gaining popularity across the industry. This title entices players with daily engagement, team progression, and league-style competition features.

The exclusive distribution through Games Global also provides Playbook Fusion with access to operators and markets, enabling the studio to scale its roadmap.

Leadership Driving Innovation

Playbook Fusion is led by Chief Product Officer Jason Bradbury and CEO Steve Rogers. Bradbury joined the company in June 2024 to lead content innovation and development across multiple sports, with prior experience at Entain, Inspired, and Light & Wonder.

The studio has also added Santiago Jaramillo as Executive Creative Advisor. Known for his background in video game development, Jaramillo supports the design of Playbook Fusion’s features and game systems.

The leadership team has made it clear that Playbook Football is the beginning. Other titles in the cricket and basketball categories are currently in development to expand the studio’s reach and appeal.

Appealing To A New Generation of Players

Playbook Fusion’s strategy is to deliver products that bridge the gap between betting and gaming. The studio targets users familiar with mobile games, fantasy leagues, and esports culture. This debut shows a larger trend in the betting industry. Operators are moving beyond static odds toward products offering longer sessions and interactive decision-making. 

For Ladbrokes, the partnership presents an opportunity to engage an evolving customer base with its distinctive offerings. Conversely, this UK partnership sets the tone for Playbook Fusion’s future expansions. With more titles on the horizon, Playbook Football opens a new chapter in sports betting entertainment.