Inspired Rolls Out Soccer 3.6 Virtual Football Product With Allwyn Hellas In Greece

By Kolade Abisoye - 11 Mar, 2026 More about the author

Business, Companies

Inspired Entertainment has launched its Soccer 3.6 virtual sports product in Greece through an Allwyn Hellas partnership. The title introduces a Bet Builder functionality, allowing players to combine multiple outcomes from the same match into a single wager.

Inspired President and Chief Executive Brooks Pierce commented on the move: “We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting,” Pierce said.

“Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement.”

Bet Builder Makes Virtual Sports Debut

The Bet Builder feature marks its first deployment in a virtual sports environment through the Soccer 3.6 launch. Inspired said the feature has been integrated to increase player interaction with virtual football content.

The company currently serves as the strategic virtual sports supplier for Allwyn Hellas, with the new product being an expansion of their existing partnership.

This rollout also represents the first time the new betting mechanic has been implemented by a customer within Inspired’s virtual sports portfolio.

Nationwide Retail Rollout Across Greece

Soccer 3.6 has been deployed across approximately 3,000 retail venues in Greece through the Allwyn Hellas network. The product includes several upgrades developed specifically for the Greek operator, including improved 2-D graphics and in-game design elements.

Fotis Zisimopoulos also stated that: “We remain true to our promise to continuously upgrade the experience we offer to our customers.

“Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market.”

Inspired said the new title supports Allwyn Hellas’ strategy of delivering localised betting products to customers in Greece, one of Europe’s strongest retail gaming markets.