GR8 Tech has expanded its virtual sports lineup with a new virtual basketball game on its ULTIM8 Sportsbook platform. This follows earlier launches like virtual horse racing and virtual cricket roulette, which mixes casino-style features with cricket. These releases are part of the company’s ongoing investment in virtual sports.

The company says the goal is to give operators more variety and keep players engaged. The new virtual basketball game is aimed at markets where the sport is popular, giving players another option to enjoy even when live matches are not happening.

Building on Strength in Cricket and Growing Localized Content

GR8 Tech’s move into virtual basketball builds on its earlier success with virtual cricket. The company created one of the most detailed cricket betting lines in the industry, and its virtual cricket product was designed to keep players active during breaks in real tournaments. Now, the same idea is being used for basketball so operators can provide more consistent content even when live games are not happening.

GR8 Tech says this growth is possible because it runs its trading operations in-house. Dinos Doxiadis, Head of Sportsbook Business, explained that the team performs well even in challenging markets like Asia, where player behavior is different from other regions. Thanks to this expertise, the company is able to maintain strong margins under tough conditions.

Greater Control and Faster Localization for Operators

With its strong trading foundation, GR8 Tech is now focusing on creating more tailored and localized content. Instead of relying only on outside suppliers, the company can build products in-house to meet the needs of different markets. Doxiadis said the sportsbook is already strong, but GR8 Tech is working to improve its processes so it can enhance its product faster and adapt it for markets worldwide.

The company is also upgrading its systems to give operators more control over how they use GR8 Tech’s content. New data and content agreements will allow operators to adjust the sportsbook to fit their exact needs. GR8 Tech says this flexibility will help operators provide a better experience for their players.

Personalization as a Key Part of Future Plans

Another key focus for GR8 Tech is personalization. The company has created recommendation models that let it show each user content that is more relevant and tailored to them. Doxiadis said the company will keep investing in this area, supported by strong technical systems.

GR8 Tech is a well-known provider in the industry, offering products like the ULTIM8 Sportsbook, Hyper Turnkey platform, Infinite Casino Aggregation, and Aff.Tech affiliate system. The company has received global recognition and was named Platform Provider of the Year at the SBC Awards 2025.