Gambling.com has appointed Shaun Wallace, known as the “Dark Destroyer” from ITV’s The Chase, as its first Head of Smarter Gambling. The former barrister and Mastermind champion joins the company’s campaign, built around its “Smarter Gambling Starts Here” positioning.
Wallace will feature in exclusive content across multiple channels as Gambling.com uses his reputation for preparation, knowledge and composure to support its responsible gambling message.
“I’m delighted to join the team at Gambling.com as their Head of Smarter Gambling. It mattered to me to understand exactly how they go about promoting gambling before I said yes,” Wallace said.
“I’ve seen under the bonnet, and it’s a dedicated team of professionals set on educating and informing their customers before the action takes place. Information is king, and that’s what I’ve based my career on.
“Starting your online gambling journey with them is the smartest option, with comparisons and tested recommendations at the core of what they do, you’ll find they live up to their promise.”
Responsible gambling becomes more visible within brand identity
Gambling.com operates in more than 20 regulated markets and several languages. The appointment is intended to place informed and responsible gambling more prominently within the company’s identity rather than leaving it as a compliance message.
“Shaun’s reputation speaks for itself as he’s built a career on knowledge, discipline, and knowing exactly when to get involved.
“That’s precisely the mindset we want players to bring to their own decisions. ‘Smarter Gambling Starts Here’ is the whole idea behind the work we do every day. Having someone as sharp as Shaun on board reinforces everything we stand for,” Dominic Celica, Director of PR at Gambling.com, said.
Shaun Wallace is a strong fit for Gambling.com’s attempt to make smarter gambling part of its brand. The value of the appointment will depend on whether this positioning is backed by useful education and comparison tools. He is on board to lead the company’s next growth phase with deep industry expertise.
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