EveryMatrix has taken its partnership with BetGoodwin to the next level with the launch of a full turnkey sportsbook solution. This new development will allow customers in the UK to enjoy access to more than 200,000 sports matches every month, along with popular features such as early, partial, and auto cash-out options.

The two companies first joined forces in 2024 when BetGoodwin signed a multi-year agreement to use EveryMatrix’s OddsMatrix sports betting platform. That deal gave BetGoodwin access to advanced digital betting tools, including Bet Builder, Early Payout, Odds Boost, and the Cash Out engine. The new expansion builds on that foundation, offering customers a complete and feature-rich sportsbook experience.

A Platform Packed with Sports and Features

Through this partnership, BetGoodwin customers can now explore over 200,000 monthly live sporting events and 800 live markets. The platform covers popular competitions such as English Premier League fixtures, with both pre-match and live betting options available.

Ebbe Groes, CEO and Co-Founder of EveryMatrix, said he is excited about the launch, noting that BetGoodwin is a top 20 UK operator. He added that giving them a high-quality sportsbook and horse racing product is the next step and will benefit both customers and the business. The new platform aims to provide a smooth and engaging betting experience by combining sports, technology, and live action in one simple interface.

Boosting Horse Racing and Customer Experience

Alongside the new sportsbook, BetGoodwin has also rolled out EveryMatrix’s horse racing product. This includes coverage of more than 10,000 monthly races from over 20 international tracks. Customers can live stream races through EveryMatrix’s scalable racing solution, which works seamlessly online, in retail locations, or through telebetting.

Julian Head, CEO of BetGoodwin, called the launch a big step for the company. He said EveryMatrix’s modern sportsbook offers many features to give customers a better betting experience, while the new horse racing product strengthens an important part of their business. The partnership aims to improve customer satisfaction and business growth by providing more betting options, better features, and a smoother overall experience.

Building on a Strong History

BetGoodwin, originally known as Goodwin Racing, was founded in 1997 as a telephone betting service. Over the years, it has grown and adapted to industry changes, moving online with its sportsbook launch in 2022. The company has continued to innovate, and earlier this year, it adopted BeBettor’s Wealth Scores to enhance its customer relationship and personalisation strategy.

With the latest collaboration with EveryMatrix, BetGoodwin is positioning itself as one of the UK’s leading online betting operators. The launch of the new sportsbook and horse racing platform marks another significant milestone in the company’s journey to deliver a more dynamic and responsible betting experience for all its users.