Deal! Scientific Games Renew Licensing Deal with Banijay

By Arijit Roul - 16 Jun, 2025 More about the author

Scientific Games has renewed its licensing agreement with Banijay.
This agreement allows Scientific Games to keep distributing game show-branded lottery content under the Banijay license.
The renewed partnership focuses on the Deal or No Deal title.

Focus on Global Reach and Long-Term Brand Success

Scientific Games can continue to offer this online gaming product globally. Their collaboration has lasted 18 years, launching 110 different games together. Scientific Games did not share smaller details about the renewal. Based on their long relationship, this agreement might last for a long time. Tina Hoover, Vice President of Licensing at Scientific Games, said, “We have renewed our licence with Banijay. Deal or No Deal is a known brand and matches our licensed lottery games. Teams at Scientific Games develop retail and digital play for this famous TV gameshow.”

In May, Scientific Games received a licence for the United Arab Emirates from the GCGRA. Recently, Scientific Games also extended its agreement with the Florida lottery by three years. This extension uses the Enhanced Partnership Program. Mark Woollard, Senior Vice President of Gaming and Gambling at Banijay Rights, said, “We want to create more Deal or No Deal lottery experiences with Scientific Games for players worldwide.”