Codere Italia has taken a major step into the online gaming world with the launch of its new website, codere.it. The move marks the company’s entry into Italy’s regulated online gaming market and strengthens its position as one of the country’s key players in the betting and gaming industry.

The new platform is part of Codere Italia’s plan to let players game in-store and online. This gives players an omnichannel experience. It provides players with more choice, flexibility, and convenience.

Built to Meet Italian Gaming Standards

Codere confirmed that the codere.it platform was developed to fully comply with the rules set by the Customs and Monopolies Agency (ADM), which regulates gambling in Italy. This ensures that all games and services are offered in a secure and legal environment.

The company joined the ADM’s bid for new online gaming licences, allowing it to run legal gaming platforms in Italy. Alejandro Pascual, Codere’s Europe and Italy manager, said the launch is a natural and strategic move to strengthen Codere’s position. He added that Codere plans to partner with local businesses that want to grow online.

Focus on Technology, Usability, and Growth

The development of codere.it was led by Roberto Russo, Director of Online Operations at Codere Italy. He said that the platform was designed to meet the highest international standards of quality, safety, and performance. Russo highlighted that the platform combines advanced technology with easy-to-use features and premium gaming content to give users a smooth and enjoyable experience.

He added that Codere’s long-term goal is to create a flexible and scalable online ecosystem that can evolve with the needs of the players and also the business partners in Italy. This expansion also supports the company’s plan to become a stronger and more innovative player in Europe’s growing online gaming market.

Codere Italia’s online move follows its 2024 partnership with Beter, which added ESportsBattle tournaments to its games. This shows Codere’s interest in combining traditional betting with new entertainment like esports.

Strengthening a Long-Standing Presence in Italy

Codere has operated in Italy for many years, mainly through its retail gaming locations, and is now looking to merge its physical presence with digital innovation. The company said this online expansion supports its broader strategy of balancing growth, compliance, and sustainability while continuing to provide safe and responsible gaming services.

TThe launch of codere.it comes as Codere rebuilds after financial challenges in places like Spain and Latin America. With the new platform, Codere hopes to grow its share in Italy’s competitive and tightly regulated gaming market.

By going online, Codere Italia aims to reach more customers, modernize its services, and stay competitive in a tech-driven industry.