The purchase is to assist CasinoRIX in gaining a presence locally in the country before planned regulatory reforms.

Key Points

• The market entry is achieved as CasinoRIX has purchased the New Zealand casino review website, Innovate Change.
• The acquisition keeps the teams of Innovate Change as well as incorporates content into the world platform of CasinoRIX.
• The timing coincides with that of New Zealand to govern online casino gambling, where there would be up to 15 licences in 2026.

CasinoRIX Expands into New Zealand with Innovate Change Acquisition

It has seen CasinoRIX take over the availability of Innovate Change, an online casino review site owned by something in New Zealand, as the company makes its first direct entry into the New Zealand online gambling industry. The partnership will offer CasinoRIX a domestic presence and follows the international expansion plan. Innovate Change offers the Casino independent review of the real money casinos, a comparison of bonuses and responsible gambling materials specific to New Zealand players. The editorial and operations teams of Innovate Change will still stay in the acquisition as we envision providing continuity, even though the resources will be more. The content will be incorporated into the systems of CasinoRIX, where it can be updated to provide a greater variety of operator ratings and a larger range of responsible gaming features.

CasinoRIX Strengthens Global Presence with Innovative Change Acquisition

Remarking on the progress, Jessica Millis, the CEO of CasinoRIX, has said: Innovate Change has established a credible name in New Zealand due to its independence and dedication towards the players. Following the acquisition of the business into CasinoRIX, we strike a balance between that domestic power and our global base. This acquisition enhances our expansion plan and helps provide greater strength in our position as a reliable source of information in controlled iGaming markets. In future, CasinoRIX will focus on the in-depth coverage of New Zealand by examining such aspects as local licensing, payments and promotions.

Another strategy that the company will employ is the reinforcement of the affiliate alliance and a greater level of investment in responsible gambling education and awareness programs. New Zealand is set to open a controlled online casino market in 2026 and, as a result, the buy presents a prospective market to licensed operators and affiliates to do so within the context of the upcoming framework.