Casimba Gaming has unveiled 247Bet, its new sportsbook delivering a seamless multi-channel betting experience. Known for powering over 20 casinos with 6,000+ titles from top providers, the company is extending its reach into the sports betting sector.

Chief Product Officer Jon Liska highlighted that this move builds on the company’s casino success. 

“With 247Bet, we are expanding into sports betting to provide customers with greater choice in gaming entertainment. The platform is designed to deliver a smooth customer journey, enabling users to find the sports, markets, and content they want faster than ever.”

A Strategic Entry into Sports Betting

The sportsbook brand will debut in the UK under White Hat Gaming’s UKGC licence. However, it will gradually expand under the MGA licence to additional territories where Casimba Gaming operates. Liska emphasised that the brand feels the need for intuitive and engaging experiences that appeal to different demographics. 

“Our initial focus is the UK, but we plan to extend into wider European markets, the Nordics, North America, and other global regions,” he said. This is a significant step for Casimba Gaming, which has built a reputation for strong platform establishment.

Powered by Altenar and Smart Partnerships

To deliver a top-tier sportsbook product, 247Bet will be powered by Altenar’s technology platform. This company is recognized for its betting solutions comprising promotional tools and features to enhance user engagement. 

By integrating with White Hat Gaming’s casino platform, Casimba ensures that existing players have access to a unified gaming experience. They have also partnered with Smartico to implement gamification and CRM tools for increased engagement and retention.

Vision for Growth and Innovation

Dersim Sylwan, CEO of Casimba Gaming, described the launch of 247Bet as a pivotal milestone. “This is a proud moment for our company and a natural next step in our evolution. Our vision is to create a hero brand with global appeal, offering a world-class, multi-channel experience that excites players everywhere.” As part of its growth plan, Casimba Gaming is currently hiring a Sportsbook Product Manager to oversee the promotional roadmap, content strategy, and performance of 247Bet.

Despite the company’s strong foundation in casino gaming, its foray into sports betting signals a commitment to innovation. With the partnerships already on ground, the introduction of 247Bet is a bold step toward redefining the sportsbook experience for players across multiple markets.