Betinia Unveils Diego Simeone Partnership and Enhanced Football Manager Feature

Key Points

• Betinia appointed Diego Simeone as global ambassador in its biggest campaign yet.
• The goal is to increase engagement, retention, and long-term player value through strategy-focused gameplay.
• Launched a gamified Football Manager feature with tiered progression, tactics, stats tracking, and rewards.

Betinia, the recognised brand from Soft2Bet, has revealed its largest marketing initiative yet. The company appointed Diego Simeone as brand ambassador while launching a redesigned Football Manager experience. These developments aim to strengthen player engagement and increase lifetime value significantly.

Campaign: Determination, Tactics, Heritage

Simeone leads the campaign as a worldwide icon of discipline and tactical expertise. The initiative presents Betinia as more than a betting platform for users. Players receive encouragement to create a legacy through the new positioning strategy. Visual elements and creative messaging inspire users to embrace long-term strategic thinking. The campaign motivates players to advance through skill-based tiers rather than casual participation.

Watch the campaign video on: youtube.com/watch?v=SgTFIAaS5mw

Football Manager: Manager-Style Progression

Betinia’s upgraded Football Manager turns fans into decision-makers. The feature offers a tiered journey from Beginner → Legend, where players:

• Build and manage a squad.
• Select formations and matchday tactics.
• Track performance metrics (form, goals, assists, clean sheets, momentum).
• Complete missions and challenges to level up and unlock rewards.

This gamified system merges manager simulation with wagering mechanics for players. The approach rewards loyalty and consistent play throughout the platform. Each session creates a personalised experience for dedicated users.

Brand Messaging & Commitment to Players

“Diego Simeone represents what football fans admire most: commitment, focus, and the will to improve,” stated a Betinia spokesperson. The campaign transforms that mindset into a platform where players track visible progress. Loyalty receives genuine recognition while every session creates meaningful experiences for users.

Strategic Importance

The combination of a prominent ambassador with an immersive manager-driven product serves multiple purposes. Betinia expects to boost retention rates and increase engagement through this strategic approach. Clear pathways for long-term player value appeal to football enthusiasts and competitive players alike. Strategy-focused users find more appeal than those seeking chance-based entertainment options.