This integration brings player props and statistics into Betby’s sportsbook. Market depth increases before major tournaments begin. Betby sealed a deal with Abelson Sports. The partnership expands football coverage through player-specific betting markets. Abelson will provide player statistics and props for Betby’s sportsbook. Operators can now offer first goalscorer markets. Anytime goalscorer and card markets cover top leagues and tournaments.

The supplier recognises that bettor behaviour has changed. Individual players drive engagement alongside team performance nowadays. Betby’s platform allows operators to combine new markets with current event coverage. Trading tools remain available while retention and time-on-site improve. Sergey Tsukanov serves as Chief Sportsbook Officer at Betby. He expressed excitement about partnering with Abelson. The company has built expertise in player data and soccer markets. Abelson’s player props let partners offer markets that match users’ viewing habits.

Abelson Sports and Betby Strengthen Partnership for Next-Gen Sportsbook Innovation

Simon Temple holds the position of COO at Abelson Sports. He praised Betby for pushing sportsbook innovation forward. The supplier understood the player market value from the start. Both companies anticipate product ecosystem improvements. Betby delivers the integration through existing sportsbook APIs. Partners configure availability based on competition and jurisdiction requirements. Operators access goalscorer and card markets, plus performance-based selections. Abelson’s player database supports the entire catalogue.

September 2025 brought another announcement from Betby. Broadway Platform will receive Betby’s sportsbook and Betby Games. The deal covers 30 brands with 500,000 monthly events. 8,000 markets come with AI Labs tools for pricing and risk workflows. Abelson partnership creates deeper player-side engagement. Operators prepare for upcoming global football cycles with enhanced offerings.